Category Manager

Whirlpool, Inc.; India; On-site; INR 1,500,000 - 2,200,000; Full time

Job summary

Whirlpool India seeks a seasoned Category/Brand Manager with 5-7 years of experience to drive category sales, market sizing, and portfolio health. Based in Gurugram, you will collaborate with platform teams, procurement, and sales leaders to execute advertising, pricing, and launch plans.

The role demands an MBA, strong insights, and leadership to guide long-range and annual planning, new product development, and cross-functional initiatives.

Qualifications

• MBA required and relevant business education.
• 5–7 years of experience in Category Management or Brand Management.
• Strong leadership, strategic thinking and cross-functional collaboration.

Responsibilities

• Drive category sales and support channels through advertising, promotion and branding activities.
• Estimate market size, analyze trends and consumer shifts to inform pricing and portfolio decisions.
• Monitor competitive actions and respond with strategic moves.
• Lead planning cycles: long-range, profit and operating plans for product categories.
• Support product design with consumer insights and portfolio health management.
• Oversee New Product Development, launches and project management.

Skills

P&L Management

Consumer Insight

Marketing Strategy

Education

MBA (Full Time)

Job description

About Whirlpool India

Whirlpool of India Limited, headquartered in Gurugram, is a leading home appliances company dedicated to enhancing life at home and inspiring generations through its trusted brands. The company operates three state-of-the-art manufacturing facilities in Faridabad, Pune & Puducherry, each reflecting Whirlpool’s commitment to providing best-in-class consumer solutions. Further driving innovation, the company has a Technology & Engineering Center, where India's world-class talent architects the next generation of home innovation. In the 2024-25 fiscal year, Whirlpool of India reported approximately INR 8110 Cr in annual revenue and employed 2193 people. More information is available at www.india.whirlpool.in

The team you will be a part of:

The Category Management team develops and implements marketing strategies to identify effective distribution channels. Researches and analyzes the marketplace to identify new channel, partnership and co-branding opportunities. Develops and monitors channel opportunities, licensing agreements, joint ventures and partnerships to maximize revenues. Designs, develops and implements marketing programs with third-party partners.

This role in summary:

Create & sustain a dynamic environment that fosters development opportunities & motivates high performance amongst team members; imparting continuous on-job training to accomplish greater operational efficiency.

Your responsibilities will include:

• Accountable for driving category sales and support sales channels through execution of advertising, promotion and branding activities
• Responsible for market size estimation, identifying market trends and shifts in consumer preferences and pricing decisions pertaining to the category
• Responsible for tracking and mitigating competition actions
• Responsible for driving various planning cycles (eg, long range plan, profit plan, operating plan) for product categories.
• Responsible for supporting product design process, mining of consumer relevant innovation and maintaining the health of product portfolio
• Responsible for New Product Development, Launch and Project Management

Stakeholder Management:

External: Collaborate with Vendors

Internal:

• 1. Collaborate with platform teams, design, procurement and supply chain team towards product development
• 2. Collaborate with Sales Channel Heads and Regional Sales Managers to identify portfolio gaps and execute tactical interventions

Minimum requirements:

• Experience: 5-7 years of experience in Category Management/ Brand Management role
• Education: Full Time MBA

TECHNICAL:

• P&L Management
• Consumer Insighting & New Product development confidenceMarketing Communication

Preferred skills and experiences:

• MANAGERIAL
• 1. Lead with speed - agility, focus and
• 2. Own it - be personally & & collectively accountable for results
• 3. Straight talk - Share honestly, transparently and timely

What we offer:

N/A

At Whirlpool India, we value and celebrate diversity. Whirlpool India is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.