Category Head

Dainik Bhaskar Group; Ludhiana, Sonipat; On-site; INR 650,000 - 850,000; Full time

Job summary

Dainik Bhaskar Group is seeking a Category Head to lead a key sales category in Sonipat, Haryana, and Ludhiana, Punjab. You will drive revenue growth, expand market share, and build strong client relationships with agencies and major accounts.

You will mentor Field Sales Executives, develop advertising strategies, and negotiate annual deals while leveraging data-driven insights and cross-functional collaboration.

Qualifications

• 6-10 years of sales experience in media sales.
• MBA or postgraduate degree preferred.
• Strong communication and negotiation skills.

Responsibilities

• Achieve revenue targets through space selling in the assigned category.
• Ensure optimum market penetration and identify untapped segments.
• Negotiate and conclude annual deals with clients.
• Lead, mentor, and guide Field Sales Executives; conduct reviews with leadership.

Skills

Sales & Business Development

Negotiation & Presentation

Customer Relationship Management

Market Intelligence

Team Leadership

Education

Any Graduate / Post Graduate / MBA

Tools

MS Word

Excel

PowerPoint

Job description

Job description

Location: Sonipat(Haryana) and Ludhiana (Punjab)

Experience Required: 6- 10 Years in sales, preferably in media sales

Education: Any Graduate / Post Graduate / MBA

Compensation: 6.5 to 8.5 LPA Plus Incentives

Position Overview

The Category Head will be responsible for leading the assigned category in a key market, collaborating closely with the leadership team and cross-functional departments. This role involves driving revenue growth, increasing market share, identifying new business opportunities, and building strong client relationships.

Key Roles & Responsibilities

1. Sales & Revenue Generation

• Achieve revenue targets through space selling in the assigned category.
• Ensure optimum market penetration.
• Identify untapped market segments and develop business opportunities.
• Negotiate and conclude annual deals with clients.

2. Market Development & Strategy

• Increase category market share within the assigned region.
• Formulate innovative ideas and advertising schemes for direct sales to major accounts.
• Conduct competitive and market intelligence to deepen understanding of the category and audience.

3. Client Relationship Management

• Build and maintain strong, long-lasting relationships with Clients and agencies.
• Handle client concerns effectively and ensure high satisfaction.

4. Team Leadership

• Lead, mentor, and guide team members of Field Sales Executives.
• Handhold team members and upskill them to learn and grow in the organization.
• Conduct daily/monthly review meetings with the team and senior leadership.

Core Competencies Needed for this Role

• High Result-Orientation
• Go-getter attitude with a positive approach.
• Excellent communication, negotiation, and presentation skills.
• Strong business acumen and analytical skills.
• Ability to work under pressure in a structured environment.

Technical Skills Required

• Proficiency in MS Word, Excel, and PowerPoint for creating impactful presentations and reports.
• Data-driven approach with ability to conduct market research and analysis.

Soft Skills Required

• Result-oriented with high energy.
• Strong team-building and coaching abilities.
• Policy, process, and system-driven mindset.
• Exceptional communication and influencing skills at all organizational levels.

Key Skills

• Sales & Business Development
• Communication, Negotiation & Presentation
• Customer Relationship Management
• Market Intelligence & Research
• Team Leadership & Mentorship