Category Growth Manager, Experiences (Middle East)

Alike; Gurugram District; On-site; INR 9,060,000 - 14,238,000; Full time

Benefits offered by this job

Private medical insurance

Family friendly environment

Competitive salary and benefits

Growth-minded team

Job summary

Alike seeks a Growth Manager, Experiences (Middle East), to own revenue, pricing, and customer journeys for UAE. You will collaborate with Supply, Marketing, Product, and Finance to drive bookings and profitability across experiences including attractions, tours, and curated experiences.

You will apply data-led testing and customer insights to refine propositions, optimize conversions, and deliver measurable growth in a fast-paced, travel-focused environment.

Qualifications

• Bachelor’s degree in business, marketing, or a related field.
• Understanding of UAE market dynamics and trends is essential.
• Proven track record of designing and delivering propositions that drive revenue and margin growth.
• Use AI-powered dashboards to monitor funnel and performance in real time.
• Strong leadership and communication with senior stakeholders.

Responsibilities

• Own revenue and margin targets for Experiences in the Middle East, especially UAE.
• Develop and execute the Middle East category strategy aligned with global Experiences strategy.
• Own end-to-end user journey from discovery to booking and post-booking, removing friction.
• Drive CRO on the website with A/B tests and optimize listing pages and checkout.
• Manage proposition lifecycle from ideation to launch and optimization for attractions, tours, activities, and curated experiences.
• Plan and implement pricing strategies considering seasonality and demand.

Skills

Leadership

Communication

Data-driven

Customer-centric

Education

Bachelor’s degree in business/marketing

Tools

AI dashboards

Analytics tools

Experimentation tools

Job description

Alike.io is a passionate bunch of people, working hard to make it easy for everyone to travel like the people they like. We are the world’s first unified AI social travel platform: travel content creators share their travel stories from their personal travel studios, and Eia, our AI travel companion, turns that social content into trip ideas, then plans and books the entire holiday – from hotels, experiences, visas and commute to eSIMs – all in one place, supporting travellers before, during and after their trip with real human experts.

We are looking for enthusiastic folks with a get-it-done mindset to join us in this mission. For us, hard work is important, but even more important is keeping our promises, delivering on our commitments. Being a hero is good at Alike but being a team player is priceless. And finally, making the right choice usually means going the difficult path, and that is the Alike way.

The role

As a Growth Manager, Experiences (Middle East), you will own the customer-facing side of our Experiences business in the Middle East, with a key focus on UAE. You will be the revenue owner for the geography, responsible for the user journey, website conversion, pricing, promotions and propositions that turn demand into bookings. You will report to the Director, Experiences and work in close partnership with the Supply Manager, Middle East, who owns supplier sourcing and contracting, as well as with the marketing, digital commerce, product, operations and finance teams.

You will take a data led approach to test and improve the customer journey and propositions across channels and customer segments and will be the in-market expert on what travelers want to do and experience in the region.

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Key responsibilities

• Own the revenue and margin targets for Experiences in the Middle East, with a focus on UAE – plan, forecast and deliver against them.
• Develop and execute the category strategy and roadmap for the Middle East, aligned with the global Experiences strategy and informed by customer insights, market research and competitor analysis.
• Own the end-to-end user journey for Middle East experiences, from discovery and search through to booking and post-booking, identifying and removing friction at every step.
• Drive conversion rate optimisation (CRO) on the website – define and run A/B tests, and optimise listing pages, content and checkout in collaboration with the product, digital and design teams.
• Manage the end-to-end proposition lifecycle, from ideation and validation to launch and optimisation, ensuring that propositions across attractions, tours, activities and curated experiences are customer-focused, differentiated and profitable.
• Develop and implement pricing strategies, aware of the seasonality, events and festivals, booking window, demand fluctuations and competitor pricing.
• Plan and run promotions, offers and campaigns with the marketing team, measuring their impact on conversion, revenue and margin.
• Partner with the Supply Manager, Middle East and cross-functional stakeholders, including marketing, digital commerce, product, operations, finance and customer support, translating customer demand and performance data into supply priorities and delivering propositions that meet customer expectations and business goals.
• Monitor and report on funnel and commercial performance using data and customer feedback and contribute to the global Experiences playbook by sharing learnings with the other geographies.

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Key requirements for the role

• Bachelor’s degree in business, marketing, or a related field.
• A deep understanding of the UAE market dynamics and trends is a must.
• Proven track record of designing and delivering successful and innovative propositions that meet customer needs and drive revenue and margin growth.
• Use AI-powered dashboards, analytics and experimentation tools to monitor funnel and commercial performance in near real time, and to inform pricing, promotions and conversion decisions.
• Strong leadership and communication skills, with the ability to influence and collaborate with senior stakeholders and cross-functional teams.
• Creative and customer-oriented mindset, with a passion for travel and creating memorable experiences.
• Highly motivated, self-driven and results-oriented, able to work independently and collaboratively in a fast-paced and dynamic environment.
• Competitive salary and benefits
• Private medical insurance
• Family friendly work environment, we understand what’s important in people’s lives
• A supportive and ambitious team to help you grow