Category Growth Manager, Experiences (Middle East)

Alike; Bengaluru; On-site; INR 5,695,000 - 9,319,000; Full time

Benefits offered by this job

Competitive salary and benefits

Private medical insurance

Family friendly work environment

Supportive and ambitious team

Job summary

Alike.io seeks a Growth Manager, Experiences (Middle East) to lead revenue for the UAE and broader ME region. You will own the customer journey, pricing, promotions, and propositions to convert demand into bookings, partnering with Supply, marketing, product, and finance teams.

You will apply data-driven insights to test and optimize across channels, becoming the in-market expert on travelers in the region.

Qualifications

• Bachelor’s degree in business, marketing, or a related field.
• Experience designing propositions that drive revenue and margin growth.
• Proficiency with AI dashboards and analytics to monitor funnel and performance.

Responsibilities

• Own revenue and margin targets for Experiences in the Middle East, focusing on UAE.
• Develop and execute the Middle East category strategy aligned with global plans.
• Manage end-to-end user journey from discovery to post-booking and optimize it.
• Drive CRO on the website and run A/B tests with cross-functional teams.
• Plan promotions and pricing strategies considering seasonality and competition.
• Collaborate with marketing, product, operations, and finance to meet goals.
• Monitor funnel and performance and share learnings with other geographies.

Skills

Growth strategy

Revenue growth

CRO

Data-driven

Education

Bachelor's degree in business, marketing, or related field

Tools

AI dashboards

Analytics tools

Job description

Alike.io is a passionate bunch of people, working hard to make it easy for everyone to travel like the people they like. We are the world’s first unified AI social travel platform: travel content creators share their travel stories from their personal travel studios, and Eia, our AI travel companion, turns that social content into trip ideas, then plans and books the entire holiday – from hotels, experiences, visas and commute to eSIMs – all in one place, supporting travellers before, during and after their trip with real human experts.

We are looking for enthusiastic folks with a get-it-done mindset to join us in this mission. For us, hard work is important, but even more important is keeping our promises, delivering on our commitments. Being a hero is good at Alike but being a team player is priceless. And finally, making the right choice usually means going the difficult path, and that is the Alike way.

The role

As a Growth Manager, Experiences (Middle East), you will own the customer-facing side of our Experiences business in the Middle East, with a key focus on UAE. You will be the revenue owner for the geography, responsible for the user journey, website conversion, pricing, promotions and propositions that turn demand into bookings. You will report to the Director, Experiences and work in close partnership with the Supply Manager, Middle East, who owns supplier sourcing and contracting, as well as with the marketing, digital commerce, product, operations and finance teams.

You will take a data led approach to test and improve the customer journey and propositions across channels and customer segments and will be the in-market expert on what travelers want to do and experience in the region.

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Key responsibilities

• Own the revenue and margin targets for Experiences in the Middle East, with a focus on UAE – plan, forecast and deliver against them.
• Develop and execute the category strategy and roadmap for the Middle East, aligned with the global Experiences strategy and informed by customer insights, market research and competitor analysis.
• Own the end-to-end user journey for Middle East experiences, from discovery and search through to booking and post-booking, identifying and removing friction at every step.
• Drive conversion rate optimisation (CRO) on the website – define and run A/B tests, and optimise listing pages, content and checkout in collaboration with the product, digital and design teams.
• Manage the end-to-end proposition lifecycle, from ideation and validation to launch and optimisation, ensuring that propositions across attractions, tours, activities and curated experiences are customer-focused, differentiated and profitable.
• Develop and implement pricing strategies, aware of the seasonality, events and festivals, booking window, demand fluctuations and competitor pricing.
• Plan and run promotions, offers and campaigns with the marketing team, measuring their impact on conversion, revenue and margin.
• Partner with the Supply Manager, Middle East and cross-functional stakeholders, including marketing, digital commerce, product, operations, finance and customer support, translating customer demand and performance data into supply priorities and delivering propositions that meet customer expectations and business goals.
• Monitor and report on funnel and commercial performance using data and customer feedback and contribute to the global Experiences playbook by sharing learnings with the other geographies.

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Key requirements for the role

• Bachelor’s degree in business, marketing, or a related field.
• A deep understanding of the UAE market dynamics and trends is a must.
• Proven track record of designing and delivering successful and innovative propositions that meet customer needs and drive revenue and margin growth.
• Use AI-powered dashboards, analytics and experimentation tools to monitor funnel and commercial performance in near real time, and to inform pricing, promotions and conversion decisions.
• Strong leadership and communication skills, with the ability to influence and collaborate with senior stakeholders and cross-functional teams.
• Creative and customer-oriented mindset, with a passion for travel and creating memorable experiences.
• Highly motivated, self-driven and results-oriented, able to work independently and collaboratively in a fast-paced and dynamic environment.
• Competitive salary and benefits
• Private medical insurance
• Family friendly work environment, we understand what’s important in people’s lives
• A supportive and ambitious team to help you grow