Category Development Lead

Symbiosis Management Consultants P Limited; Delhi; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Symbiosis Management Consultants P Limited in Delhi is seeking a senior sales leader to drive channel development for the Modern Trade channel, ensuring achievement of channel objectives. The role requires 6-8+ years in sales, network management and expansion, with modern trade and trade marketing exposure.

You will coordinate with Brand, Sales, KAM, Supply Chain, Demand Planning, and Finance to execute strategies.

Qualifications

• 6-8+ years in Sales and Channel expansion
• Modern Trade / Trade Marketing exposure
• Experience in FMCG / Telecom / Paints
• Graduate + MBA (full time) required

Responsibilities

• Lead for channel development initiatives for the Modern Trade channel to meet objectives
• Measure channel performance and share gains with Brand teams, KAMs and Sales Teams
• Manage Brand, Sales, KAM, Supply Chain, Demand Planning and Finance stakeholders
• Develop and drive Open Format Outlet strategy
• Manage activities and ensure compliance to budget and schedule
• Evaluate POS activity performance and suggest improvements
• Drive technology initiatives for the channel
• Streamline processes and ensure error-free transactions
• Robust forecasting and stock availability coordination with Supply Chain
• In-store merchandising discussions and calendar planning

Skills

Channel strategy

Influence

Communication

Analytical skills

Stakeholder mgmt

Sales systems

IT sales systems

Education

Graduate + MBA

Job description

Job Description

Education Qualification: Graduate + MBA (full time)

Job Description

Education Qualification: Graduate + MBA (full time)

Knowledge & Experience

• 6 - 8+ years of experience in Sales, Network Management & Expansion


• Modern Trade Experience / Exposure


• Trade Marketing Experience / Exposure

Be the lead for all channel development initiatives for the Modern Trade Channel thereby ensuring achievement of Channel Objectives.

Sales Processes and Strategy

• Measure Channel performance and recommend remedial actions share gain strategy along with Brand teams, KAMs & Sales Teams


• Manage stakeholders - brand team, sales team, KAM team, supply chain team, demand planning team and finance team to drive overall business strategies


• Develop and drive Open Format Outlet strategy


• Manage various planned activities and ensure compliance to marketing budget and schedule


• Evaluate performance of point of sale activities to recommend improvements


• Drive Technology initiatives for the channel


• Streamline current processes and ensure error free transactions

Demand Planning & Facilitating Promo Planning

• Robust Forecasting process based on inputs and constraints


• Engage with Supply Chain to ensure stock availability adherence to plan

Merchandising

• Steer the discussion for in-store execution strategies with brand teams and plan annual activity calendar


• Partner with In-Store Merchandising team to drive in-store strategy and activities planned

Experience - FMCG / Telecom / Paints

Education Qualification: Graduate + MBA (full time)

Knowledge & Experience

• 6 - 8+ years of experience in Sales, Network Management & Expansion


• Modern Trade Experience / Exposure


• Trade Marketing Experience / Exposure

Skills & Attitude

• Ability to influence and implement channel strategies to achieve organization s long-term objectives.


• Ability to work under pressure and motivate


• Highly Motivated, with positive attitude


• Specific Competencies/Skills Required :


• Good communication Skills & Analytical Ability


• Stakeholder Management


• Understanding of sales systems and processes


• Strong understanding of IT sales systems.