Category Brand Manager (Assistant Manager)

Rebel Foods; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Benefits offered by this job

ESOP grants

Job summary

Rebel Foods, the world's largest internet restaurant company, is looking for an Assistant Manager – Brand to drive category P&L management and brand strategy across our growing stable of brands.

You will plan campaigns, work with cross-functional teams to launch products, monitor brand health metrics, and support social media with engaging content. With 1–4 years of experience, you will thrive in a fast-paced culture that values empowerment and innovation, helping scale ₹1000+ Cr brands.

Qualifications

• Strong customer obsession.
• Self-starter with a hustler mindset.
• High execution rigor.

Responsibilities

• Developing and implementing comprehensive brand strategies with cross-functional alignment with company goals.
• Assisting in planning and executing campaigns to drive brand awareness and brand love, coordinating with internal and external stakeholders.
• Partnering with cross-functional teams to launch products and brands based on consumer trends and insights.
• Monitoring brand health metrics, analyzing performance data, and recommending strategic adjustments.
• Supporting the social media team on content ideation and engagement improvement.

Skills

Customer obsession

Self-starter

Execution rigor

Job description

We are surrounded by the world's leading consumer companies led by technology - Amazon for retail, Airbnb for hospitality, Uber for mobility, Netflix and Spotify for entertainment, etc. Food & Beverage is the only consumer sector where large players are still traditional restaurant companies. At Rebel Foods, we are challenging this status quo as we are building the world's most valuable restaurant company on the internet, superfast.

The opportunity for us is immense due to the exponential growth in the food delivery business worldwide which has helped us build 'The World's Largest Internet Restaurant Company' in the last few years. Rebel Foods' current presence in India & United Arab Emirates with close to 50 brands and 4500+ internet restaurants has been built on The Rebel Operating System.

While for us it is still Day 1, we know we are in the middle of a revolution towards creating never seen before customer-first experiences. We bring you a once-in-a-lifetime opportunity to disrupt the 500-year-old industry with technology at its core.

For more details on how we are changing the restaurant industry from the core, please refer below. It's important reading if you want to know our company better and really explore working with us

https://spirit.rebelfoods.com/why-is-rebel-foods-hiring-super-talented-engineers-b88586223ebe

https://spirit.rebelfoods.com/how-to-build-1000-restaurants-in-24-months-the-rebel-method-cb5b0cea4dc8

https://spirit.rebelfoods.com/winning-the-last-frontier-for-consumer-internet-5f2a659c43db

About the role :

By now, it should be evident that the tipping point in our journey has been the shift to the cloud kitchen model, the launch of new brands, and the strengthening of existing ones. The “Power of Brands” is our holy grail of success—and a cornerstone of our existence.

At its core, the role of an Assistant Manager – Brand (Category P&L management) at Rebel Foods involves:

• Developing and implementing comprehensive brand strategies, while collaborating with cross-functional teams to align these strategies with overall company goals
• Assisting in the planning and execution of campaigns and initiatives to drive brand awareness and build brand love, working closely with both internal and external stakeholders
• Partnering with cross-functional teams to launch products and brands based on consumer trends and insights from multiple sources
• Monitoring key brand health metrics, analyzing performance data, and recommending strategic adjustments as needed
• Supporting and collaborating with the social media team on content ideation and identifying ways to improve engagement

Candidate Requirements & Qualifications:

• Strong customer obsession
• Self-starter with a hustler mindset
• High execution rigor
• 1–4 years of experience, demonstrating impact through first-principles thinking, hustle, and curiosity

Why Join Rebel Foods:

• Learn and create a lasting impact with a true category creator in the multi-brand cloud kitchen space
• Work with leaders and peers at Rebel who embody a strong learning mindset, helping shape you into a well-rounded entrepreneur
• Get the opportunity to build and scale multiple ₹1000+ Cr brands under one roof—a first in the global QSR/food space
• Be part of a culture driven by empowerment, trust, innovation, enablement, and fun
• Create long-term wealth through attractive ESOP grants and policies

The Rebel Culture:

At Rebel Foods, we believe in empowering and enabling people to perform at their best. Our culture is outcome-oriented, fail-fast, iterative, and deeply collaborative—allowing us to move quickly while building scalable, tech-driven solutions.

Rebel is not a typical workplace. The following slides will give you a deeper understanding of our culture, how we operate, and what it takes to thrive here. We strongly encourage you to review them before making your decision.