Casa Sales Officer- Yes Bank

Yes Bank; Dewas; On-site; INR 350,000 - 550,000; Full time

Job summary

Yes Bank in India is seeking a Sales Officer CA to acquire new current accounts and generate referrals within the identified catchment.

The role emphasizes sourcing quality CASA accounts, cross-selling banking and asset products, and enabling activation through direct banking channels.

Qualifications

• 0–5 years of sales experience in Banking or Financial Services.
• Knowledge of Retail/Consumer/Branch Banking.
• Strong written and verbal communication skills; ability to network effectively.

Responsibilities

• Sourcing current accounts with higher CASA mix and product variety.
• Achieve monthly customer acquisition targets.
• Cross-sell banking and asset products.
• Cross-sell TPP products to acquired customers.
• Maintain strong customer relationships and seek referrals.
• Ensure right product fits; account opening within defined timelines and activation on direct banking channels.

Skills

Good written and verbal communication

Networking skills

Interpersonal skills

Retail Banking knowledge

Regulatory knowledge

Education

NISM/ IRDA/ NCFM/JAIIB/CAIIB certs

Tools

MS Office

Job description

SECTION I: BASIC INFORMATIONJob TitleSales Officer CAFunctional TitleSales Officer CAGrade

Sr. Officer / Assistant Manager / Deputy Manager

Management Band Juinor Management

Business Unit Retail Banking

Division

Department Service Management

Location

Reporting to Senior Sales Manager

No. of Direct Reports -

SECTION II: ROLE SUMMARY

To introduce & acquire new CA customer in the identified segment and reference generation from the specified catchment

SECTION III: KEY RESPONSIBILITIES/ ACCOUNTABILITIESStrategic/ Managerial Responsibilities

Core Responsibilities

• To ensure sourcing of quality current accounts with higher product mix (higher CASA variants), segments and constitution mix
• To achieve monthly customer acquisition target
• To cross- sell other Banking and Asset products
• To cross-sell TPP products to the acquired customers
• To maintain good relationship with the customers and seek referrals
• To ensure right product to customer, a/c opening in defined TAT, high FTR, M+1 activation and follow up use of account for business transactions
• To ensure proactive registration & activation of acquired customers to direct banking channels
• To assist the Cluster Sales Leader Business in catchment mapping & scoping exercise and provide regular feedback to CSLB/Seniors on opportunities / customer needs / competition benchmarking
• To abide by the selling norms defined by the organization and adherence to guidelines by internal & external regulators
• To adhere to sales process & KYC Norms of the bank

People Management or Self-Management Responsibilities NIL

Risk and Internal Control Responsibilities NIL

SECTION IV: KEY INTERACTIONSKey Internal InteractionsPurpose of Interaction

Key External InteractionsPurpose of Interaction

SECTION V: KNOWLEDGE & EXPERIENCEKNOWLEDGEMinimum Qualifications

Professional Certifications

NISM/ IRDA/ NCFM/JAIIB/CAIIB & such relevant certifications will be an added advantage

Skills

• Good written and verbal communication skills
• Excellent networking & interpersonal skills
• Sensitive to issues of confidentially and compliance
• Market knowledge of Retail Banking or Consumer Banking or Branch Banking
• Knowledge of regulatory guidelines

EXPERIENCEYears of Experience

0 - 5 years work experience in sales role (Banking & Financial Services Organizations preferred)

SECTION VI: COMPETENCIES & KEY PERFORMANCE INDICATORSBEHAVIORAL COMPETENCIESCore CompetenciesCompetency NameBehaviors

• Customer Focus
• Listens to and demonstrates an understanding of customers stated needs
• Delivers customer value through timely and quality execution
• Develops an understanding of problems and employs existing or new methods to find solutions
• Professional Entrepreneurship
• Takes proactive and constructive action at work with little or no direction from others
• Displays responsibility for problems, initiatives and tasks that lie within the domain of own role
• Drive for Results
• Seeks to understand the rationale for key decisions and understands implications for own role/ actions
• Displays a sense of urgency to deliver outcomes as per stated timelines
• Reacts to challenges by displaying an optimistic demeanor
• Influence and Impact
• Uses simple persuasion techniques to achieve the desired result / action / commitment from others
• Responds to stated requirements of internal/ external stakeholders by keeping a solution oriented mindset
• Quality Focus
• Ensures adherence to quality standards in work/service delivery, identifies opportunities for improvement in routine course of work
• Adheres to laid down systems, procedures and identifies opportunities to enhance efficiency in own sphere of work through incremental improvement

Leadership CompetenciesCompetency NameBehaviors

• Lead the way
• Displays awareness and understanding of the external environment relevant to own area of work and is able to assess their impact on the business in which he operates
• Translates the Banks vision to own sphere of work and defines plan for achievement of the growth and scale objectives
• Actively seeks, identifies and promotes opportunities to try out new ideas
• Frequently communicates the organizational strategy and energizes employees within own region to realize Bank objectives and live the brand
• Lead and Develop people
• Sets performance expectations at the department level, monitoring performance, providing measurement systems, driving accountability and rewarding high performance
• Enables empowerment by assigning clear challenging tasks with definitive accountabilities, resources and authority
• Coaches and mentors employees to develop required skills, provides developmental tools and provides continuous feedback and support
• Enables Change
• Displays the ability to depart from traditional methods/behaviors and adapting quickly when situational constraints require new or different approaches
• Cascades the vision for change, and leads required transformation in structure, processes and capability to ensure a smooth transition
• Encourages team members to respond positively to changes, encouraging discussion, responding with empathy to their anxiety

TECHNICAL COMPETENCIES Technical Competencies

• He should have understanding of basic MS office