Campaign Manager

Lxme Money Private Limited; Mumbai; On-site; INR 700,000 - 1,400,000; Full time

Job summary

LXME is India’s first financial platform curated exclusively for women. LXME seeks a Growth Marketer in Mumbai to drive user acquisition and retention via MoEngage, Meta Ads Manager, and Google Ads for a fintech app.

You will build lifecycle journeys, cohorts, and event automation; run A/B tests on creatives and messaging; and work with product, analytics, and design teams to implement tracking and reporting.

Qualifications

• 2–5 years of experience in Growth Marketing, CRM Marketing, or Performance Marketing.
• Hands-on execution experience on MoEngage, Meta Ads Manager, Google Ads.
• Strong understanding of retention and engagement strategies.
• Attribution and analytics expertise.
• Prior fintech, consumer tech, or app-first experience is a plus.

Responsibilities

• Plan, execute, and optimize user acquisition and retention campaigns across MoEngage, Meta Ads Manager and Google Ads.
• Create and manage lifecycle journeys including onboarding, activation, retention, win-back, and engagement campaigns.
• Build audience cohorts, segmentation logic, funnels, and event-based automation in MoEngage.
• Execute performance marketing campaigns across Meta and Google for app installs, leads, conversions, and remarketing.
• Monitor campaign KPIs including CPI, CAC, ROAS, retention, CTR, CVR, and engagement metrics.
• Coordinate with product, tech, analytics, and design teams for campaign execution and tracking implementation.
• Conduct A/B testing for creatives, copies, audience targeting, landing pages, and communication journeys.
• Analyze campaign performance and provide actionable insights for scale and optimization.
• Ensure accurate tracking, attribution, and reporting across platforms.

Skills

MoEngage

Meta Ads Manager

Google Ads

Retention strategies

Attribution analytics

AppsFlyer

Tools

AppsFlyer

Job description

LXME is India’s first financial platform curated exclusively for women. We are on a mission to empower millions of women to take control of their financial futures. Backed by factual insights, expert advice, and a vibrant community, LXME makes investing, saving, budgeting, and spending easy and accessible. Join a high-growth fintech startup that’s revolutionizing how women engage with money — a platform built by women, for women.

About the Role:

• Plan, execute, and optimize user acquisition and retention campaigns across MoEngage, Meta Ads Manager and Google Ads
• Create and manage lifecycle journeys including onboarding, activation, retention, win-back, and engagement campaigns.
• Build audience cohorts, segmentation logic, funnels, and event-based automation in MoEngage.
• Execute performance marketing campaigns across Meta and Google for app installs, leads, conversions, and remarketing.
• Monitor campaign KPIs including CPI, CAC, ROAS, retention, CTR, CVR, and engagement metrics.
• Coordinate with product, tech, analytics, and design teams for campaign execution and tracking implementation.
• Conduct A/B testing for creatives, copies, audience targeting, landing pages, and communication journeys.
• Analyze campaign performance and provide actionable insights for scale and optimization.
• Ensure accurate tracking, attribution, and reporting across platforms.

Requirements

• 2–5 years of experience in Growth Marketing, CRM Marketing, or Performance Marketing.
• Hands-on execution experience on:
• MoEngage
• Meta Ads Manager
• Google Ads
• Strong understanding of:
• Retention and engagement strategies
• Attribution and analytics
• Prior experience in fintech, consumer tech, or app-first businesses is a plus.

Preferred Skills

• Knowledge of attribution platforms like AppsFlyer
• Familiarity with push notifications, WhatsApp, email, and in-app communication strategies
• Understanding of cohort analysis and growth experimentation
• Experience working with app events, SDK tracking, and marketing automation