Campaign Management Sr Analyst

Accenture in India; Navi Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Accenture in India, Navi Mumbai location, is seeking a Campaign Management Senior Analyst to support the Global Social Accounts. You will manage community engagement, monitor brand conversations, and assist with account setup and tooling configurations across multiple social platforms.

The role requires 5–8 years in community management or social media operations, with hands-on experience in publishing, moderation, and performance reporting.

Qualifications

• Minimum 4+ years in community management or social media roles.
• Experience in handling high-volume engagement and real-time issue resolution.
• Familiarity with platform policies and content health checks.

Responsibilities

• Lead day-to-day community management across social channels.
• Provide operational support to global social accounts and reporting.
• Coordinate with IT/partners for account access and tool setup.

Skills

Community management

Social media moderation

Content deployment

Education

Bachelor's degree

Tools

Sprout Social

Hootsuite

Brandwatch

Job description

Skill required: Marketing Operations - Social Media Sales & Marketing

Designation: Campaign Management Sr Analyst

Qualifications:Any Graduation

Years of Experience:5 to 8 years

About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song- all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com

What would you do?

What are the key objectives and expectations from this role? The Global Social Account and Community Executive is a key operational support role within the GBS hub, responsible for driving global brand engagement and providing direct account support. This individual serves as the voice for the brand's social communities, ensuring real-time engagement, risk mitigation, and consistent brand tone. The role focuses on delivering excellent community management, executing foundational account maintenance, and providing essential operational support directly to the Global Social Lead Account Manager. What is the direct impact of this role on the team or organization? This role is vital for protecting brand reputation by ensuring all community interactions are compliant, consistent, and handled with speed and empathy. The Executive directly impacts the GBS team's efficiency by managing essential account logistics, security protocols, and basic performance monitoring. By keeping the accounts clean and operational, they provide the necessary technical support that allows Account Managers and Leads to focus on higher-level strategy and execution planning without distraction.

What are we looking for?

ESSENTIAL Experience Required? 4+ years of experience in community management, social media moderation, and/or foundational account management support. Ability to handle high-volume community engagement and real-time issue resolution while adhering to strict regulatory guidelines. Demonstrated experience in troubleshooting and optimising social account set up in line with platform policies. Hands-on experience with the scheduling and deployment of content across multiple platforms. Familiarity with using dedicated social media management software for publishing tasks. Experience with native content uploading and executing platform-specific best practices. Supported the initial monitoring of content performance post-launch to confirm delivery. Practical experience applying campaign metadata and tagging within a social technology platform. A background in following established processes to support ongoing account optimisation and setup. Proven ability to follow specific process steps and elevate issues or unexpected results quickly. Experience managing approval coordination across teams.

Technical / Functional / Leadership Skills Required? Hands-on in utilizing at least one major social publishing tool (e.g., ideally Hootsuite, Talkwalker, Sprinklr). Proficient and have hands-on experience with social media management tools such as Sprout Social, Hootsuite and Brandwatch, Talkwalker as well as native platform analytics. Highly detail-oriented for accurate tagging and metadata entry to enable proper reporting. Solid technical understanding of the mechanics of scheduling & publishing across platforms. Clear and effective communication skills for flagging performance anomalies to senior stakeholders. Demonstrated ability to perform basic content health checks immediately following deployment. Proactive attitude toward learning and executing new steps for set-up optimization. Strong focus on adhering to strict publishing deadlines and quality assurance. Ability to quickly adapt to and execute changes in publishing workflows and platform updates.

Education / Qualifications / Certifications Required? University degree. Preferably, major in Digital Marketing and Marketing.

Roles and Responsibilities

• Community Engagement & Moderation: Lead the day-to-day community management efforts, responding to comments, direct messages, and brand mentions across specific social channels. Act as the front line for social media crisis monitoring and real-time issue escalation, following strict global protocols for highly regulated topics. Maintain a comprehensive knowledge of all social community guidelines and ensure consistent application of the global brand voice in all interactions. Generate regular reports on community sentiment and key audience insights to inform content and improve communication strategies.
  • Global Account Management & Support: Provide direct operational support to the Global Social Lead Account Manager on essential social account oversight tasks, documentation, and reporting needs. Coordinate with the IT department or specialized 3rd-party services to ensure account accessibility and user onboarding/off-boarding for new GBS team members and local agency partners. Support the ongoing set-up optimisation of social media management tools and internal workflows (e.g., updating user lists, managing channel connections). Assist in the initial performance monitoring of published content, quickly flagging any major delivery issues or unexpected audience reactions. Perform analytics of third-party creators and partner-led content. Ensure live posting during events where the global team is providing content coverage. Operational Process Adherence: Rigorously follow established GBS processes for content moderation, risk escalation, and data logging within the social tech stack. Collaborate with Account Executives and Publishers to ensure seamless information flow regarding community feedback and account health. Maintain a deep understanding of current and future platform features and community management best practices to ensure operational excellence.