Campaign Developer or Analyst - Marketing

UnitedHealth Group; Gurugram District; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

UnitedHealth Group is seeking an experienced Campaign Manager to lead direct marketing initiatives using Adobe Journey Optimizer, Marketo, and CJA. The role requires deep data-driven insights, SQL proficiency, and a track record in healthcare campaign execution.

You will manage multi-channel campaigns (email, SMS, direct mail), collaborate with partners, and drive engagement and enrollment. This position is based in India with flexible work arrangements and a focus on health outcomes.

Qualifications

• A Bachelor's degree in related field or equivalent work experience.
• 7+ years experience using campaign management tool i.e. Adobe Journey Optimizer (AJO), Adobe Marketo and CJA
• Solid working knowledge of using SQL to query data in relational databases is preferred
• Marketing analysis background with solid business foundation, especially in campaign generation in Health care is preferred

Responsibilities

• Create and execute campaign build and deployment for major direct marketing efforts (direct mail, email & SMS) as well as smaller, trigger-based programs within the framework of the overall contact strategy
• Work on adobe journey optimizer and orchestrated campaign built omni channel campaigns and/or Journeys validate and deploy
• This individual will use their knowledge of the customer and data to assist in providing direction and campaign executions designed to drive up engagement and enrollment into our products
• Assess and interpret needs and requirements of our partners
• Provide actionable insight by giving explanation and interpretation of data to support dept and business unit needs
• Maintain a strategic relationship with business partners and Marketing Managers to develop deeper understanding of their business and goals, suggest new strategies
• Comply with all applicable Company policies, procedures, and business directives, changes including those relating to work location, team assignments, work schedules, and flexible work arrangements

Skills

Adobe Journey Optimizer

Adobe Marketo

CJA

SQL queries

AI Persona - User/Developer

Adobe Marketo and AEP

Education

Bachelor's degree in related field

Tools

Adobe Journey Optimizer (AJO)

Adobe Marketo

Adobe Experience Platform (AEP)

Tableau/Power BI

Salesforce/ExactTarget email deployment

Job description

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

Primary Responsibilities

• Create and execute campaign build and deployment for major direct marketing efforts (direct mail, email & SMS) as well as smaller, trigger-based programs within the framework of the overall contact strategy
• Work on adobe journey optimizer and orchestrated campaign built omni channel campaigns and/or Journeys validate and deploy
• This individual will use their knowledge of the customer and data to assist in providing direction and campaign executions designed to drive up engagement and enrollment into our products
• Assess and interpret needs and requirements of our partners
• Provide actionable insight by giving explanation and interpretation of data to support dept and business unit needs
• Maintain a strategic relationship with business partners and Marketing Managers to develop deeper understanding of their business and goals, suggest new strategies
• Comply with all applicable Company policies, procedures, and business directives, changes including those relating to work location, team assignments, work schedules, and flexible work arrangements

Required Qualifications

• A Bachelor's degree in related field or equivalent work experience
• 7+ years experience using campaign management tool i.e. Adobe Journey Optimizer(AJO), Adobe Marketo and CJA
• Solid working knowledge of using SQL to query data in relational databases is preffered
• AI Persona - User/Developer
• Hands-on on Adobe Marketo and AEP is preferred
• Marketing analysis background with solid business foundation, especially in campaign generation in Health care is preferred
• Ability to manage multiple projects while meeting deadlines
• Knowledge on Tableau/PowerBi and Salesforce / ExactTarget email deployment is preferred

Preferred Qualification

• A background in the healthcare industry

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone - of every race, gender, sexuality, age, location and income - deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.