Senior Manager – B2B Product Marketing

Earn Modes; Pune District; On-site; INR 3,000,000 - 4,200,000; Full time

Job summary

UnitedHealth Group in India (BLR and Pune) seeks a Senior Manager for B2B Product Marketing to drive GTM strategy and product launches. You will partner with marketing, product management, and sales to align on commercialization, define buyer personas, and craft compelling messaging and content across channels.

The role focuses on translating healthcare and technology capabilities into customer-centric narratives, ensuring consistent messaging and enabling sales through strategic content and

Qualifications

• 12+ years of experience in Product Marketing, B2B Marketing, GTM Strategy, or Commercialization, preferably within healthcare, technology, SaaS, or related industries
• Experience in sales enablement, including creation of playbooks, battle cards, competitive intelligence, customer presentations, and pursuit materials
• Solid expertise in product messaging, positioning, buyer personas, and value proposition development for enterprise customers
• Proven content strategy and content creation experience, including sales decks, executive briefings, case studies, white papers, thought leadership, and digital content
• Proven excellent cross-functional stakeholder management skills, with the ability to partner effectively with Product, Sales, Marketing, and leadership teams to drive product launches and market adoption

Responsibilities

• Support go-to-market strategy & product launches
• Partner with marketing leaders, product management, and sales to align on commercialization approach
• Help define target audiences, buyer personas, market opportunities, and competitive positioning
• Help develop differentiated product messaging, value propositions, and positioning frameworks
• Develop sales enablement tools to improve sales effectiveness
• Translate complex healthcare and technology capabilities into customer-centric narratives
• Ensure consistent messaging across all customer touchpoints, marketing campaigns, and sales engagements
• Create sales decks, datasheets, case studies, white papers, thought leadership content, and more
• Collaborate with subject matter experts and product teams to produce high-value content for demand generation
• Create sales playbooks, battle cards, FAQs, and objection-handling materials
• Support customer presentations, executive briefings, and strategic pursuits

Skills

Product marketing

GTM strategy

Sales enablement

Content strategy

Stakeholder management

Messaging & positioning

Job description

Job Description

Job Description – Senior Manager – B2B Product Marketing – BLR and Pune (2387442)

Senior Manager – B2B Product Marketing – BLR and Pune-2387442

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

Primary Responsibilities:

• Support go-to-market strategy & product launches
• Partner with marketing leaders, product management, and sales to align on commercialization approach
• Help define target audiences, buyer personas, market opportunities, and competitive positioning
• Help develop differentiated product and value prop messaging
• Develop sales enablement tools to improve sales effectiveness
• Product Messaging & PositioningHelp develop differentiated product messaging, value propositions, and positioning frameworks that clearly articulate customer benefits and business impact
• Translate complex healthcare and technology capabilities into compelling customer- centric narratives
• Ensure consistent messaging across all customer touchpoints, marketing campaigns, and sales engagements
• Content Strategy & Content CreationCreate, edit, and oversee development of:Sales presentations and executive briefings
• Product datasheets and solution overviews
• Customer success stories and case studies
• White papers and thought leadership content
• Articles, blogs, newsletters, and web content
• Demo videos, infographics, webinars, and social content
• Collaborate with subject matter experts, clinical leaders, and product teams to produce high-value content that supports demand generation and market education
• Sales EnablementPartner with sales leadership to develop tools and resources that improve sales effectiveness
• Create sales playbooks, battle cards, competitive comparisons, FAQs, and objection-handling materials
• Support customer presentations, executive briefings, and strategic pursuits

Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regard to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Required Qualifications:

• 12+ years of experience in Product Marketing, B2B Marketing, GTM Strategy, or Commercialization, preferably within healthcare, technology, SaaS, or related industries
• Experience in sales enablement, including creation of playbooks, battle cards, competitive intelligence, customer presentations, and pursuit materials
• Solid expertise in product messaging, positioning, buyer personas, and value proposition development for enterprise customers
• Proven content strategy and content creation experience, including sales decks, executive briefings, case studies, white papers, thought leadership, and digital content
• Proven excellent cross-functional stakeholder management skills, with the ability to partner effectively with Product, Sales, Marketing, and leadership teams to drive product launches and market adoption

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes – an enterprise priority reflected in our mission.

Job Field

• Marketing and Advertising
• Organization
• OG Adv Other/Shared Svcs
• Schedule
• Full-time
• Shift
• Day Job
• Telecommuter PositionNo
• Overtime Status
• Exempt

Source: Company Career page