Campaign Developer or Analyst - Marketing

Optum; Gurugram District; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Optum is seeking an experienced Campaign Manager to lead multi-channel direct marketing initiatives using Adobe Journey Optimizer and Marketo. You will craft and deploy journeys, leverage SQL queries, and translate customer data into actionable engagement strategies.

Healthcare analytics experience is a plus. The role requires at least 7 years with campaign tools, strong project management, and the ability to work cross-functionally with partners and Marketing Managers to drive enrollment and

Qualifications

• Bachelor's degree or equivalent work experience.
• 7+ years experience with campaign management tools: Adobe Journey Optimizer, Adobe Marketo, and CJA.
• Solid SQL skills to query relational databases.
• Hands-on experience with Adobe Marketo and Adobe Experience Platform (AEP).
• Healthcare marketing analytics background is preferred.
• Ability to manage multiple projects and meet deadlines.
• Familiarity with Tableau/Power BI and Salesforce/ExactTarget email deployment.

Responsibilities

• Create and execute campaign build and deployment for direct marketing efforts (direct mail, email, SMS).
• Develop omni-channel campaigns using Journey optimization tools; validate and deploy journeys.
• Leverage customer and data insights to drive engagement and enrollment in products.
• Assess partner needs and translate into actionable campaign requirements.
• Provide data-driven insights to support departments and business units.
• Maintain strong relationships with business partners and Marketing Managers to align goals.
• Adhere to company policies, work locations, schedules, and flexible arrangements.

Skills

Campaign management

SQL

Data interpretation

Multi-project management

Education

Bachelor's degree

Tools

Adobe Journey Optimizer

Adobe Marketo

CJA

Adobe Analytics / AEP

Tableau

Power BI

Salesforce / ExactTarget

Job description

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to startCaring. Connecting. Growing together.

Primary Responsibilities:

• Create and execute campaign build and deployment for major direct marketing efforts (direct mail, email SMS) as well as smaller, trigger-based programs within the framework of the overall contact strategy
• Work on adobe journey optimizer and orchestrated campaign built omni channel campaigns and/or Journeys validate and deploy
• This individual will use their knowledge of the customer and data to assist in providing direction and campaign executions designed to drive up engagement and enrollment into our products
• Assess and interpret needs and requirements of our partners
• Provide actionable insight by giving explanation and interpretation of data to support dept and business unit needs
• Maintain a strategic relationship with business partners and Marketing Managers to develop deeper understanding of their business and goals, suggest new strategies
• Comply with all applicable Company policies, procedures, and business directives, changes including those relating to work location, team assignments, work schedules, and flexible work arrangements

Required Qualifications:

• A Bachelor's degree in related field or equivalent work experience
• 7+ years experience using campaign management tool i.e. Adobe Journey Optimizer(AJO), Adobe Marketo and CJA
• Solid working knowledge of using SQL to query data in relational databases is preffered
• AI Persona - User/Developer
• Hands-on on Adobe Marketo and AEP is preferred
• Marketing analysis background with solid business foundation, especially in campaign generation in Health care is preferred
• Ability to manage multiple projects while meeting deadlines
• Knowledge on Tableau/PowerBi and Salesforce / ExactTarget email deployment is preferred

Preferred Qualification:

• A background in the healthcare industry

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone - of every race, gender, sexuality, age, location and income - deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.