Business Manager

MyNaksh; Bengaluru; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

MyNaksh, Bengaluru-based, seeks a Business Manager to own a MyNaksh business unit end-to-end, accountable for revenue and retention targets in the AOP. Translate targets into quarterly plans, define segments and offers, and build campaigns in our backend, executing via MoEngage/CleverTap.

You will design user lifecycle journeys (onboarding to repeat purchase), analyse cohort performance with SQL, drive high-ROI initiatives, and report results to leadership on a regular cadence.

Qualifications

• 3-5 years of overall experience in a consumer tech company
• At least 1 year in an AI-native environment
• Hands-on CRM execution building segments, journeys, and campaigns
• Strong analytical ability with dashboards and SQL
• Excellent communication and cross-functional collaboration
• Thrives in fast-paced, early-stage settings

Responsibilities

• Own revenue and retention targets for the business unit as per the AOP
• Define segments, offers, pricing, and expected impact for each action
• Design, build, and launch campaigns through our backend; execute via MoEngage/CleverTap across channels
• Architect user lifecycle journeys from onboarding to repeat purchases to maximise retention and LTV
• Own segmentation and cohort strategy; personalise messaging by behaviour and lifecycle stage
• Analyse campaign and cohort performance; run experiments; reallocate spend to high ROI levers
• Track and report core metrics to leadership on a fixed cadence
• Manage CRM tooling, dashboards, and vendor relationships; keep stack clean
• Partner with product, growth, data, and content to accelerate the plan

Skills

CRM strategy

SQL

Data analysis

Stakeholder management

Cross-functional collaboration

Campaign optimization

Tools

MoEngage

CleverTap

Job description

We're looking for a Business Manager to own a MyNaksh business unit end-to-end, carrying direct accountability for the revenue and retention targets set in our Annual Operating Plan (AOP). This is a business-owner role, not a support function. You will translate AOP targets into concrete quarterly/monthly/weekly plans, decide which user cohorts to target with which offers, build the campaigns in our backend, and execute them through CRM platforms like MoEngage/CleverTap. You'll design and continuously refine user lifecycle journeys so that retention and revenue-per-user land on target every cycle. Success here is measured in numbers you personally own.

Responsibilities:

• Own the revenue and retention targets for your business unit as per the AOP and drive the org to hit them.
• Build the path-to-plan: define which user segments to target, what offers/pricing/credits to put in front of each, and the expected revenue and retention impact of every move.
• Design, build, and launch campaigns through our backend, then execute and manage them end-to-end via CRM tools (MoEngage/CleverTap) across push, WhatsApp, in-app, and email.
• Architect user lifecycle journeys - onboarding, activation, first consultation/report, repeat purchase winback - engineered to maximise retention and revenue per user.
• Own segmentation and cohort strategy; personalise offers and messaging by behaviour, deposit/spend patterns, and lifecycle stage.
• Continuously analyse campaign and cohort performance, run experiments, isolate what's actually driving the number, and reallocate spend/effort toward the highest-ROI levers.
• Track and report core business metrics - revenue, ARPU, retention, repeat rate, LTV, FTD-to-repeat conversion - to leadership on a fixed cadence.
• Manage CRM tooling, automations, dashboards, and vendor/partner relationships; keep the execution stack clean and reliable.
• Partner cross-functionally with product, growth, data, and content to unblock and accelerate the plan.

Requirements:

• 3-5 years of overall experience, with at least 1 year in an AI-native, consumer tech company.
• Demonstrated ownership of a revenue and/or retention number - you've carried a target and driven it, not just supported someone who did.
• Hands-on CRM execution with MoEngage, CleverTap, or similar - you personally build the segments, journeys, automations, and campaigns.
• Strong analytical ability - comfortable in dashboards (and SQL), translating cohort data into concrete actions.
• Excellent communication, stakeholder management, and cross-functional collaboration.
• Thrives in a fast-paced, ambiguous, early-stage environment

Good to Have:

• Prior ownership of a P& L or business unit in a consumer/D2C app.
• Experience with transactional, wallet/credit-based, or subscription monetisation models.
• Familiarity with AI-powered CRM features (predictive scoring, AI-driven personalisation, chat/voice bots).
• 0-to-1 or early-stage startup background.
• Comfort operating in the Bharat (T2/T3 Hindi-first) consumer context and an understanding of astrology.