Manager - CRM

Emeritus; Mumbai, Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Emeritus in Mumbai seeks a CRM/Marketing professional to own quarterly planning, revenue targets, and detailed deployment plans for growth initiatives. You will work closely with creative, operations, analytics, business and tech teams to tailor content and segmentation strategies for multiple internal units.

You will conduct segmentation experiments with testing frameworks, balancing rapid growth with a superior user experience and ensuring compliant execution across global markets.

Qualifications

• Bachelor's degree in marketing, business or related field is required.
• MBA is an advantage but not mandatory.
• 4-7 years of CRM and growth marketing experience in a digital-first business.

Responsibilities

• Own quarterly planning and revenue targets with campaign deployment plans.
• Collaborate with creative, operations, analytics, business and tech teams.
• Define content and segmentation strategies for various business units.
• Run experiments on user segmentation with testing frameworks to identify wins.
• Balance growth initiatives with user experience for sustainable growth.
• Navigate CRM platform intricacies and coordinate with platform support (SFMC).
• Perform root cause analyses on platform and business issues.
• Ensure growth efforts align with partner school compliance.

Skills

CRM marketing

Campaign deployment

Data analysis

Stakeholder management

Communication

Global market experience

B2C growth mindset

Education

Bachelor's degree in marketing or business

MBA advantageous

Tools

Excel

SQL

Job description

Job Description

Key Responsibilities

• Own quarterly planning, revenue targets, develop detailed campaign deployment plans for growth initiatives to enhance reactivation metrics
• Work closely with the creative, operations, analytics, business, and tech/engineering teams
• Understand the needs of different internal business units and consumer behaviour to formulate content and segmentation strategies.
• Conduct experiments on user segmentation personalization, with proper testing frameworks, and identifying wins for broader implementation
• Maintain healthy balance of growth with user experience for long-term growth
• Expertly navigate the technical aspects of the CRM platform and maintain strong relationships with platform support teams (SFMC)
• Conduct root cause analyses on platform and business issues whenever they arise
• Maintain a balance between rapid execution for growth and adherence to business compliance for partner schools

Skills Qualifications

• A bachelor's degree in either marketing, business, or a related field. MBA is an advantage!
• 4-7 years of experience in the CRM function of a rapidly growing, digital-first business
• You have a bias for action and a desire to make an impact
• Proven experience in deploying marketing campaigns across channels such as Email, WhatsApp, and SMS
• Strong data and analytical skills, with proficiency in Excel and SQL
• Excellent communication abilities and stakeholder management skills
• Experience in global markets is beneficial
• A background in high-growth B2C products/services with consultative sales is advantageous