Business Development Representative - BFSI

Keka Technologies Private Limited; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Benefits offered by this job

Macbook for Engagers!

Medical insurance with Covid care

Contemporary Leave Policy

Job summary

WebEngage, a leading SaaS customer data platform, is hiring a Business Development Representative - BFSI in Mumbai. You will drive strategic outbound prospecting, engage decision-makers, and build a robust sales pipeline through email, calls, LinkedIn, and other channels.

You have 3–5 years in B2B SaaS sales, deep knowledge of ICP, lead qualification, and discovery. You will own lead lifecycle, qualify inbound and outbound opportunities, and collaborate with Marketing to improve messaging and

Qualifications

• 3-5 years of experience in B2B Business Development, Sales Development, Inside Sales, or Lead Generation, preferably within SaaS/MarTech.
• 2-3+ years of experience in the Indian market, with an understanding of B2B buying dynamics.
• Proven expertise in lead qualification, discovery, outbound prospecting, pipeline generation, and opportunity creation.
• Strong understanding of ICP qualification, lead scoring, buyer intent, objection handling, and sales-readiness assessment.

Responsibilities

• Drive strategic outbound prospecting across email, calls, LinkedIn, social selling, databases, and other channels to build a high-quality sales pipeline.
• Identify and engage key decision-makers and buying committees within target accounts through structured account and persona research.
• Position WebEngage's SaaS solutions through personalized, value-led outreach aligned with prospect priorities and industry context.
• Own lead qualification and discovery, assessing business need, ICP fit, use case, intent, budget, authority, and buying timeline.
• Prioritize and qualify inbound and outbound leads, routing high-potential opportunities to the Sales team.
• Conduct consultative discovery to uncover pain points, objectives, existing solutions, urgency, and commercial opportunities.
• Build relationships with prospects and convert qualified conversations into sales-ready opportunities for the Account Executive team.
• Own CRM hygiene, follow-ups, re-engagement, and lead lifecycle management for accurate qualification and visibility.
• Partner with Sales and Marketing to refine ICP, lead-scoring, targeting, messaging, and pipeline-generation strategies.
• Analyze funnel metrics and qualification trends to identify conversion gaps, improve lead quality, and increase sales efficiency.
• Consistently achieve and exceed monthly and quarterly activity, qualification, meeting, and pipeline targets.

Skills

Outbound prospecting

Lead qualification

Discovery

Pipeline generation

Consultative selling

Communication

Analytical skills

Stakeholder management

Tools

LinkedIn Sales Navigator

ZoomInfo

Outreach

Klenty

Salesforce

HubSpot

Pipedrive

Job description

Business Development Representative - BFSI

2 - 4 years

Full-Time

About Us :

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified. A 10 year vintage rock solid SaaS play growing near-profitably on the back of great product and service experience. Offers a single dashboard solution to consumer companies to unify and analyse their customer data, engage with customers across multiple channels and personalise every message including in-line content on the web / mobile apps. We work with thousands of brands worldwide, across industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail.

One of the hottest global SaaS companies, we've been recognized by G2 as a Marketing Automation Leader in Asia 2021. A battle hardened team, accessible founders and a resilient culture of sustainable growth with no shortcuts. A somewhat uncommon, in-the-ring view of building a company to last.

• Drive strategic outbound prospecting across email, calls, LinkedIn, social selling, databases, and other channels to build a high-quality sales pipeline.
• Identify and engage key decision-makers and buying committees within target accounts through structured account and persona research.
• Position WebEngage's SaaS solutions through personalized, value-led outreach aligned with prospect priorities, business challenges, and industry context.
• Own lead qualification and discovery , assessing business need, ICP fit, use case, intent, budget, authority, and buying timeline to determine sales readiness.
• Prioritize and qualify inbound and outbound leads, ensuring high-potential opportunities are efficiently routed to the Sales team while appropriately nurturing or disqualifying low-fit prospects.
• Conduct consultative discovery to uncover pain points, business objectives, existing solutions, urgency, and potential commercial opportunities .
• Build relationships with prospects and convert qualified conversations into sales-ready opportunities for the Account Executive team.
• Own CRM hygiene, follow-ups, re-engagement, and lead lifecycle management , ensuring accurate qualification and pipeline visibility.
• Partner closely with Sales and Marketing to refine ICP, lead-scoring frameworks, targeting, messaging, and pipeline-generation strategies .
• Analyze funnel metrics and qualification trends to identify conversion gaps, improve lead quality, and increase sales efficiency .
• Consistently achieve and exceed monthly and quarterly activity, qualification, meeting, and pipeline targets .

Requirement :

• 3-5 years of experience in B2B Business Development, Sales Development, Inside Sales, or Lead Generation, preferably within SaaS/MarTech .
• 2-3+ years of experience in the Indian market , with a strong understanding of B2B buying dynamics and decision-making structures.
• Proven expertise in lead qualification, discovery, outbound prospecting, pipeline generation, and opportunity creation .
• Strong understanding of ICP qualification, lead scoring, buyer intent, objection handling, and sales-readiness assessment .
• Hands-on experience with LinkedIn Sales Navigator, ZoomInfo, Outreach, Klenty , or similar sales-engagement and prospecting platforms.
• Proficiency with Salesforce, HubSpot, Pipedrive , or comparable CRM platforms.
• Exceptional communication, consultative selling, analytical, and stakeholder-management skills .
• Highly self-driven, commercially astute, and comfortable operating in a high-growth, metrics-driven SaaS environment .
• Learning is a way of life. Unlock your full potential backed with cutting-edge tools and mentorship (Macbook for Engagers!)
• Get the best in class medical insurance (with Covid Care facilities), programs for taking care of your mental health, and a Contemporary Leave Policy (beyond sick leaves)

Do you think you fit the bill? Come along, let's redefine the future of Marketing Automation!

WebEngage aims to be an equal opportunity employer. We strongly believe that when people feel respected and included they can be more creative, innovative, and successful. We believe that change is the only constant and are in the process and will continue to be in process with changing times to adapt and advance diversity and inclusion. We take affirmative action to ensure equal opportunity and complete non-disclosure of all applicants without any regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or any other characteristics not mentioned hereinabove which are protected under the law of the soil.