Business Development Officer

Edubridge Learning; Ernakulam; On-site; INR 350,000 - 550,000; Full time

Job summary

Edubridge Learning is seeking a Business Development Officer to promote training programs and generate high-quality learner leads. The role involves visiting institutes, colleges, and local communities to raise enrollment awareness and drive walk-ins to the training center.

You will counsel prospective learners, maintain a dynamic lead database, and coordinate with Center Manager and Counsellors to address inquiries and enrollment details.

Qualifications

• No formal software or hardware requirements stated.
• Role is focused on outreach, marketing, and enrollment support.

Responsibilities

• Visit institutes, colleges, and youth localities to raise program awareness.
• Generate and maintain a learner lead database for enrollments.
• Mobilize learners from nearby villages and localities for counseling and visits.
• Counsel prospective learners and facilitate enrollment processes.
• Coordinate with Center Manager, Trainers and Counsellors on training content and learner queries.
• Identify and develop network partners and local influencers to support mobilization.
• Plan and execute marketing activities in coordination with the Center Manager.
• Share all leads daily with Counsellor and Center Manager via CRM or messaging tools.
• Submit enquiry forms and lead details to the team daily.
• Support center operations in absence of Center Manager or Counsellor.

Job description

Job Title: Business Development Officer
Location: Training Center / Nearby Field Areas
Reporting To: Center Manager
Role Type: Individual Contributor

Purpose of the Role

The Business Development Officer is responsible for promoting the organizations training programs and generating high-quality leads and walk-ins of learners interested in enrolling in the programs. The role supports the training center in achieving enrollment and inception targets through effective mobilization, marketing, and outreach activities.

Key Deliverables

• Promote the organization’s training programs to potential learners and communities.
• Generate high-quality leads and drive walk-ins to the center for enrollments.
• Achieve lead generation and walk-in targets.
• Counsel prospective learners on available training programs and support their enrollment.
• Achieve assigned enrollment targets.
• Conduct marketing and sales activities to drive program awareness and revenue for the center.

Key Responsibilities

• Visit institutes, colleges, and youth localities in nearby areas to create awareness about training programs through presentations, demos, and distribution of marketing materials.
• Generate and maintain a strong learner lead database for current and future enrollments.
• Mobilize potential learners from nearby villages and localities and guide them to visit the center for counseling and program details.
• Counsel prospective learners about training programs and facilitate the enrollment process.
• Coordinate regularly with the Center Manager, Trainers, and Counsellors to understand training content and address learner queries effectively.
• Identify and develop network partners and local influencers who can support mobilization and awareness activities in nearby villages and towns.
• Plan and execute marketing activities in coordination with the Center Manager.
• Ensure that all leads are shared daily with the Counsellor and Center Manager through CRM tools or communication channels such as Lead Square or WhatsApp.
• Submit all enquiry forms and lead details to the concerned team members on a daily basis.
• Support center operations when required in the absence of the Center Manager or Counsellor.

Approach

• Ensure 100% adherence to SOPs and timelines for all deliverables.
• Proactively identify potential target areas for mobilizing learners.
• Engage and influence potential learners to visit the center for further counseling and program information.
• Promote training programs across colleges, institutes, and youth communities.
• Continuously analyze lead sources and develop effective mobilization strategies.

Collaboration

Key Shared Accountabilities

• Learner Mobilization
• Marketing and Outreach Activities

Key Stakeholders

• Center Manager
• Counsellor
• BUSSM
• Placement Manager