Business Development Manager

upGrad; Hyderabad; On-site; INR 1,000,000 - 1,800,000; Full time

Job summary

upGrad is seeking a dynamic BTL Manager & Centre Operations Manager to drive local marketing initiatives and manage centre operations. You will lead BTL campaigns, coordinate with partners, and ensure a superior learner experience at the centre.

The role requires strong leadership, stakeholder management, and hands-on operations experience in EdTech or consumer-facing industries; travel locally for BTL activities is expected.

Qualifications

• 48 years of experience in BTL Marketing, Field Marketing, Centre Operations, Branch Operations, Retail Operations, or Customer Experience.

Responsibilities

• Plan and execute BTL campaigns, events, activations, workshops, and local marketing initiatives.
• Identify suitable locations, institutions, events, and partnerships to generate quality leads.
• Coordinate with vendors, agencies, partners, and internal teams for campaign execution.
• Manage event logistics, branding, promotional materials, and manpower.
• Track campaign performance, lead generation, conversion, and ROI.
• Conduct competitor and local market research to identify new business opportunities.
• Manage BTL budgets and ensure effective utilization of marketing spends.
• Work closely with the Sales team to ensure timely lead handover and follow-up.
• Manage the end-to-end day-to-day operations of the centre.
• Own centre-level operational and business targets.
• Manage centre staff, including Sales, Academic, and Support teams.
• Drive team productivity, performance, attendance, and adherence to processes.
• Ensure a high-quality learner/customer experience at the centre.
• Coordinate with Sales, Academic, Marketing, Placements, and Central Operations teams.
• Monitor admissions, collections, attendance, learner engagement, and other centre-level metrics.
• Maintain operational dashboards and provide regular reports and insights to management.
• Identify operational gaps and implement corrective actions.
• Handle and resolve learner/parent escalations effectively.
• Manage centre infrastructure, facilities, vendors, inventory, and administrative requirements.
• Ensure compliance with company policies, SOPs, and operational standards.
• Support centre-level events, workshops, seminars, and other lead-generation activities.

Skills

BTL Marketing

Centre Operations

Team Management

Stakeholder Coordination

Customer Experience

MS Excel/Google Sheets

Tools

MS Excel/Google Sheets

Job description

About the Role

We are looking for a dynamic and result-oriented BTL Manager & Centre Operations Manager to manage on-ground marketing initiatives as well as the overall operations of the centre. The role will be responsible for driving local lead generation, managing BTL activities, ensuring smooth centre operations, improving learner experience, and supporting business and revenue targets.

The ideal candidate should have strong experience in BTL/Field Marketing, Centre/Branch Operations, team management, stakeholder coordination, and customer experience.

Key Responsibilities

BTL & Local Marketing

• Plan and execute BTL campaigns, events, activations, workshops, and local marketing initiatives.
• Identify suitable locations, institutions, events, and partnerships to generate quality leads.
• Coordinate with vendors, agencies, partners, and internal teams for campaign execution.
• Manage event logistics, branding, promotional materials, and manpower.
• Track campaign performance, lead generation, conversion, and ROI.
• Conduct competitor and local market research to identify new business opportunities.
• Manage BTL budgets and ensure effective utilization of marketing spends.
• Work closely with the Sales team to ensure timely lead handover and follow-up.
• Manage the end-to-end day-to-day operations of the centre.
• Own centre-level operational and business targets.
• Manage and monitor centre staff, including Sales, Academic, and Support teams.
• Drive team productivity, performance, attendance, and adherence to processes.
• Ensure a high-quality learner/customer experience at the centre.
• Coordinate with Sales, Academic, Marketing, Placements, and Central Operations teams.
• Monitor admissions, collections, attendance, learner engagement, and other centre-level metrics.
• Maintain operational dashboards and provide regular reports and insights to management.
• Identify operational gaps and implement corrective actions.
• Handle and resolve learner/parent escalations effectively.
• Manage centre infrastructure, facilities, vendors, inventory, and administrative requirements.
• Ensure compliance with company policies, SOPs, and operational standards.
• Support centre-level events, workshops, seminars, and other lead-generation activities.

Team & Stakeholder Management

• Lead, mentor, and motivate centre teams to achieve business and operational objectives.
• Conduct regular performance reviews and identify areas for improvement.
• Build strong relationships with internal and external stakeholders.
• Ensure effective communication and coordination across departments.
• Take ownership of centre-level challenges and drive timely resolution.

Key Performance Indicators (KPIs)

• Centre revenue and business target achievement
• Lead generation through BTL activities
• Lead-to-admission conversion
• Campaign ROI
• Team productivity
• Attendance and learner engagement
• Cost and budget management

Requirements

• 48 years of experience in BTL Marketing, Field Marketing, Centre Operations, Branch Operations, Retail Operations, or Customer Experience.
• Proven experience managing teams and on-ground activities.
• Strong understanding of local marketing and lead-generation activities.
• Excellent stakeholder management and communication skills.
• Strong leadership, negotiation, and problem-solving abilities.
• Good knowledge of MS Excel/Google Sheets and performance reporting.
• Ability to work in a fast-paced, target-driven environment.
• Willingness to travel locally for BTL activities and centre requirements.
• Experience in EdTech, Education, Retail, BFSI, FMCG, or other consumer-facing industries will be preferred.