Business Development Manager

True Tech Professionals; Chandigarh; Hybrid; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Autonomy

Growth opportunities

Exposure to founders

Performance incentives

Job summary

My AI Guru, an AI-powered learning platform for Grades 6–10, seeks an EdTech Sales Manager to build school partnerships across India, engaging CBSE principals and academic leaders.

You will lead outreach, deliver product demonstrations, develop pilot programs, and convert schools into customers, shaping the early sales framework and growth.

Qualifications

• 2–5+ years of experience in B2B/EdTech/SaaS sales to educational institutions.
• Experience selling to CBSE or other schools is preferred.
• Strong communication, presentation, and negotiation skills.
• Comfortable engaging with senior school leadership and decision-makers.
• Willingness to travel for school meetings as required.

Responsibilities

• Develop a pipeline of CBSE and other Indian schools across India.
• Conduct product demonstrations and pilot opportunities.
• Build relationships with principals, directors, and academic heads.
• Create personalized outreach strategies across channels.
• Collaborate with product and leadership to relay school feedback.
• Manage CRM and sales processes throughout the cycle.

Skills

B2B Sales

EdTech Sales

SaaS Sales

Institutional Sales

School outreach

Negotiation

Presentation

CRM proficiency

Travel readiness

Tools

CRM software

Job description

Location: India | Remote / Hybrid

Employment Type: Full-time

About My AI Guru

My AI Guru is an AI-powered personalized learning platform designed to support students in Grades 6–10 while complementing teachers and schools.

Our vision is simple:

A Guru for Every Student.

We are building technology that helps students understand concepts, ask questions, practice at their own pace, and receive personalized learning support, while enabling schools and teachers to create a more effective learning environment.

We are looking for an entrepreneurial EdTech Sales Manager to help us build our school sales and partnership network across India.

About the Role

As an EdTech Sales Manager, you will be responsible for developing relationships with CBSE school principals, school management, academic leaders, and decision-makers, introducing My AI Guru, conducting product demonstrations, developing pilot opportunities, and converting qualified schools into customers.

This is an early-stage opportunity, so we are looking for someone who is comfortable building the sales process, not just following one.

You will contribute to:

• Sales and outreach processes
• Demo and presentation models
• CRM and sales processes

Key Responsibilities

1. School Business Development

• Identify and build a pipeline of potential CBSE schools across India.
• Research schools and identify key decision-makers.
• Build relationships with principals, directors, trustees, academic heads, and other school leaders.
• Generate qualified meetings and sales opportunities.
• Develop a consistent and scalable school sales pipeline.

Generate conversations with schools through multiple channels, including:

• LinkedIn
• Email
• Phone
• WhatsApp
• Education networks
• School associations and events
• Referrals
• Partnerships

Develop personalized outreach strategies rather than relying only on mass messaging.

3. Product Demonstrations

• School management
• Academic heads
• Teachers

Clearly communicate how My AI Guru can support students, teachers, and schools.

Work with schools to develop opportunities through:

• Identify suitable schools for pilot programs.
• Understand their objectives and requirements.
• Help define pilot timelines and success measures.
• Gather feedback and support the transition from pilot to adoption.

5. Consultative Selling

Understand the school's existing challenges before presenting a solution.

You should be comfortable exploring questions such as:

• Where are students struggling?
• How does the school currently provide additional learning support?
• What technology is already being used?
• What challenges are teachers facing?
• What concerns do parents have?
• Where could AI add value?

The objective is not simply to sell software, but to understand the school's needs and determine whether My AI Guru is a relevant solution.

6. Relationship Management

Build and maintain long-term relationships with school leadership throughout the sales journey:

Follow up consistently and develop strong relationships with school decision-makers.

Bring insights from schools back to the product and leadership teams, including:

• Requirements from principals and school management
• Teacher needsStudent responses
• Common objections
• Competitive products
• Pricing expectations
• Requested features

Requirements

• 2–5+ years of experience in B2B Sales, EdTech Sales, SaaS Sales, Institutional Sales, or a related field.
• Experience selling to schools, educational institutions, or organizations is strongly preferred.
• Strong communication, presentation, and negotiation skills.
• Comfortable interacting with senior decision-makers.
• Strong prospecting and relationship-building abilities.
• Experience conducting product demonstrations or business presentations.
• Strong follow-up and closing skills.
• Comfortable working with CRM and sales pipeline tools.Willingness to travel for school meetings when required.

Preferred Experience

Experience in one or more of the following areas will be an advantage:

• K-12 education
• EdTech
• SaaS
• AI products
• School management software
• Digital learning platforms
• Education partnerships

Ideal Candidate

We are looking for someone who:

• Thinks like an entrepreneur and actively creates opportunities rather than waiting for leads.
• Can open doors and confidently initiate conversations with principals and school leadership.
• Can sell a vision and explain complex technology in simple, compelling language.
• Understands education and recognizes that schools are adopting technology that impacts students, teachers, and parents.
• Is persistent but consultative and knows how to follow up without being pushy.
• Wants to build something and is excited to contribute to an early-stage company's sales strategy and growth.

Key Performance Indicators

Performance will be measured through a combination of activity, pipeline, and business outcomes, including:

• Qualified school leads generated
• Principal and decision-maker meetings
• Pilot opportunities created
• New schools acquired
• Revenue generated
• Customer retention and expansion
• Quality of market feedback

What We Offer

• Opportunity to join an early-stage AI EdTech venture
• Significant ownership and autonomy
• Direct exposure to founders and leadership
• Opportunity to build and shape the school sales function
• Performance-based incentives
• Growth opportunities as the company scales
• Opportunity to work at the intersection of AI + Education