Overview
As the Business Development/ Sales/ GTM Lead at Call Optix, you will be the architect of our growth. You will build the roadmap for how we reach our customers, define why they should choose us, and execute that vision. You will bridge the gap between our product’s technical capabilities and the market’s needs, ensuring Call Optix becomes the go-to solution for high-performance sales teams.
Key Responsibilities
- Strategy Development: Define our Ideal Customer Profile (ICP) and segment the market to identify high-growth opportunities.
- Full-Funnel Ownership: Design and implement comprehensive plans for selling Call Optix, covering marketing, sales, and distribution channels.
- Hands-on Execution: Directly manage initial outreach, sales conversations, and marketing experiments to \"prove\" the strategy before scaling.
- Positioning & Messaging: Craft compelling narratives that differentiate Call Optix from competitors, ensuring consistency across all touchpoints.
- Pricing & Packaging: Continuously evaluate and optimize our pricing models to maximize value and market share.
- Feedback Loop: Act as the \"voice of the market,\" gathering insights from prospects and customers to influence the product roadmap.
Who You Are
- A Strategic Doer: You can zoom out to see the big picture but aren't afraid to dive into the data or jump on a sales call.
- SaaS Native: You understand the nuances of the SaaS lifecycle—from acquisition and activation to retention.
- Master Communicator: You can explain complex AI-driven features in simple, value-driven terms.
- Data-Driven: You make decisions based on metrics, but you have the intuition to move fast when data is scarce.
Requirements
- 3+ years of experience in GTM, Growth, or Product Marketing within the B2B SaaS space.
- Proven track record of launching new products or expanding into new market segments.
- Strong understanding of sales intelligence or CRM ecosystems is a significant advantage.
- Entrepreneurial mindset—comfortable with ambiguity and a fast-paced environment.
What We Offer
- A seat at the table to shape the future of a growing SaaS platform.
- High autonomy and the power to build your own processes from scratch.
- Competitive compensation and growth opportunities.