Senior Manager, Product Marketing

SaaS Labs; Bengaluru; On-site; INR 3,000,000 - 4,200,000; Full time

Job summary

SaaS Labs seeks a Senior Manager - Product Marketing to build and lead the Product Marketing function for JustCall, the flagship B2B SaaS product. You’ll translate market insights and competitive intelligence into positioning and GTM strategies that drive pipeline, adoption and revenue growth.

You will partner with Product, Sales, Growth and Customer Success to execute launches, enable sales, and strengthen competitive differentiation while owning scalable playbooks and processes for rapid GTM

Qualifications

• 10+ years of experience in Product Marketing, GTM Strategy, Growth or related B2B SaaS roles.
• Strong experience partnering with Sales and delivering measurable revenue impact.
• Expertise in product positioning, messaging, competitive intelligence, GTM, launches and enablement.
• Commercial mindset linking PMM initiatives to pipeline, win rates and revenue.
• Experience with enterprise SaaS or outbound sales and understanding B2B buying journeys.

Responsibilities

• Own product positioning and messaging across touchpoints, personas and sales stages.
• Build and maintain competitive and market intelligence including pricing and packaging analysis.
• Lead end-to-end GTM strategy and product launches with planning, enablement and adoption tracking.
• Partner with Sales to strengthen outbound motions, conversations and win-loss strategies.
• Develop sales enablement content, battlecards, messaging frameworks and pitches.
• Translate AI/SaaS tech into clear narratives for technical and business buyers.
• Align PMM programs with pipeline, win rates, adoption and revenue growth.
• Collaborate with Product, Growth and Customer Success on adoption and retention initiatives.

Skills

Product Marketing

GTM Strategy

Sales Enablement

Competitive Intelligence

Stakeholder Influence

AI SaaS Knowledge

Data-driven

Leadership

Job description

We are looking for a Senior Manager - Product Marketing to build and lead the Product Marketing function at JustCall, SaaS Labs' flagship B2B SaaS product.

This is a high impact Product Marketing and GTM leadership role for someone who can translate market insights, customer needs, competitive intelligence and complex product capabilities into compelling positioning and revenue driving GTM strategies.

You will work closely with Product, Sales, Growth, and Customer Success to define how JustCall is positioned in the market, drive product launches and adoption, enable Sales, strengthen competitive differentiation and connect Product Marketing initiatives directly to pipeline, win rates, revenue and customer growth.

This role is ideal for a B2B SaaS Product Marketing leader who combines strategic thinking with strong execution and thrives in a fast paced, high ownership environment.

What you'll actually do

• Own product positioning and messaging for JustCall, ensuring our value proposition and differentiation are clear across customer touchpoints, buyer personas and sales stages.
• Build and maintain a structured competitive intelligence and market intelligence function, including competitor tracking, alerts, battlecards, market insights, pricing, packaging and messaging analysis.
• Lead GTM strategy and product launches end to end - from market research and positioning to launch planning, sales enablement, adoption and performance tracking.
• Partner closely with Sales and Enterprise Sales teams to strengthen outbound motions, customer conversations, objection handling, competitive positioning and win loss strategies.
• Develop compelling sales enablement content, battlecards, messaging frameworks, pitch narratives and other tools that help Sales teams win more effectively.
• Translate complex AI, SaaS, and technology products into clear, differentiated customer narratives that resonate with technical and business buyers.
• Connect Product Marketing programs to measurable business outcomes including pipeline generation, win rates, competitive displacement, product adoption, expansion, retention and revenue growth.
• Partner with Product, Growth, and Customer Success on product adoption, expansion, and retention initiatives across the customer lifecycle.
• Use customer insights, market research, data, and competitive signals to continuously refine positioning, messaging and GTM strategy.
• Build scalable Product Marketing playbooks, launch frameworks, processes, and sales enablement programs that improve with every launch and GTM cycle.

What we're looking for

• 10+ years of experience across Product Marketing, GTM Strategy, Growth or related B2B SaaS functions.
• Strong experience in B2B SaaS Product Marketing, particularly in roles involving close partnership with Sales and measurable revenue impact.
• Proven expertise in product positioning, messaging, competitive intelligence, GTM strategy, product launches and sales enablement.
• Strong commercial mindset with the ability to connect Product Marketing initiatives to pipeline, win rates, product adoption, customer expansion and revenue.
• Experience working with enterprise SaaS or outbound sales teams, with a strong understanding of complex B2B buying journey.
• Strong market and competitive orientation, with the ability to identify changes in competitor products, pricing, packaging, positioning and messaging.
• Excellent storytelling and communication skills, with the ability to simplify complex AI and SaaS products into compelling value propositions.
• High ownership and a strong builder mindset - comfortable creating processes and programs from the ground up in a fast growing organization.
• Strong analytical and strategic thinking, with the ability to use customer research, market data, competitive intelligence and business metrics to inform decisions.
• Ability to operate independently, influence senior stakeholders, and work effectively across Product, Sales, Marketing, Growth and Customer Success.

Edges that help

• You've built a competitive intelligence function or system from scratch, rather than simply maintaining competitor slides.
• You've directly influenced Sales strategy, customer conversations, win rates, competitive displacement, or deal outcomes through Product Marketing.
• You have experience marketing AI SaaS, AI powered products, platform products, or technically complex B2B software.
• You've built scalable Product Marketing playbooks, GTM frameworks, product launch processes and sales enablement programs.
• You can identify market opportunities, customer pain points, and positioning gaps independently and turn those insights into action.
• You've operated in a high growth SaaS environment where speed, ambiguity, ownership and measurable outcomes matter.

How we work

• Outcomes over output: We measure Product Marketing impact through win rates, pipeline influence, product adoption, competitive displacement, and revenue, not the number of decks produced.
• High ownership: You'll build and shape the Product Marketing function rather than inherit a fully established one.
• Fast-paced execution: We work in short cycles, embrace ambiguity, and expect strong market judgment combined with execution rigor.
• Cross-functional by design: You'll work closely with Product, Sales, Growth, Marketing and Customer Success to drive business outcomes.
• Commercial impact: Your work will directly influence how we position, sell, launch and grow JustCall.

The bigger picture

JustCall is SaaS Labs' flagship product - used by 6,000+ businesses across 70+ countries to run their customer conversations. We're backed by Peak XV and Base10 Partners, have crossed $40M ARR, and are building toward $100M with the team, the product, and the infrastructure to get there.

If this is the role you've been waiting to find - let's talk.

SaaS Labs takes pride in being an equal opportunity employer. We believe diverse teams build better products, which is why we're committed to making hiring or any employment decision regardless of race, colour, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity, sexual orientation, or any other characteristic.