Business Development Manager

Kwality Polythreads; Bengaluru, Delhi; On-site; INR 1,000,000 - 1,700,000; Full time

Benefits offered by this job

Top-tier industry leader

High-visibility role

Job summary

Kwality Polythreads, India's third-largest sewing thread manufacturer, seeks a dynamic Manager Brand Liaison & Buying Houses to represent the brand to top-tier buying houses and global apparel brands.

You will secure brand approvals and nominations, map the market, pitch our thread portfolio, coordinate sampling with production and R&D, and manage social media presence to build B2B visibility while working closely with regional sales teams to close the loop with manufacturers.

Qualifications

• Bachelor's degree in Textile Technology, Fashion Technology, or Business Administration; MBA a strong plus.
• 5 to 10+ years of experience in brand liaisoning, key account management, or B2B sales in textile, garment, or trims/accessories.
• Active, pre-existing network among sourcing managers and merchandisers in leading buying houses and domestic brands.

Responsibilities

• Map the market to identify new buying houses and apparel brands in India.
• Pitch portfolio, coordinate sampling with production and R&D for timely shade-matching.
• Manage social media visibility for B2B branding on LinkedIn, Instagram, and Facebook.
• Monitor competitor activity, pricing, and trends in trims and accessories.
• Collaborate with regional B2B sales to close the sales loop after brand nomination.

Skills

Apparel supply chain

Communication skills

Negotiation skills

Presentation skills

Strategic thinking

Independent work

Education

Bachelors in Textile Technology

Bachelors in Fashion Technology

Bachelors in Business Administration

Masters/MBA (advantage)

Job description

About Us

We are proudly India's 3rd largest sewing thread manufacturing company, currently on a high-growth trajectory and approaching a milestone turnover of 200 Crores. Known for our uncompromising quality, innovative product range, and industry expertise, we partner with leading garment manufacturers across the country. As we scale our operations, we are looking for a dynamic and well-connected professional to represent our brand to top-tier buying houses and global apparel brands.

The Manager Brand Liaison & Buying Houses will be the face of our company to domestic and international apparel brands, sourcing offices, and buying houses. Your primary objective will be to secure brand approvals and "nominations" for our sewing threads, ensuring that garment exporters and manufacturers are mandated or highly encouraged to use our products.

Key Responsibilities

• Business Development: Actively map the market to identify new buying houses and apparel brands entering the Indian sourcing landscape.
• Product Pitching & Sampling: Present our thread portfolio, highlighting technical superiority, sustainability initiatives, and cost-effectiveness. Coordinate seamlessly with our internal production and R&D teams to deliver prompt sampling and shade-matching for upcoming fashion seasons.
• Digital Brand Visibility & Social Media: Manage and operate the company's official social media handles (specifically LinkedIn, Instagram, and Facebook) to build B2B brand identity, showcase product innovations, and engage with industry stakeholders.
• Market Intelligence: Track competitor activities, pricing strategies, and emerging trends within the trims and accessories space to keep the leadership team informed.
• Cross-Functional Collaboration: Work closely with our regional B2B sales teams to ensure that once a brand nomination is secured, the actual sales loop with the garment manufacturer is successfully closed.

Qualifications & Experience

• Education: Bachelors degree in Textile Technology, Fashion Technology, or Business Administration. A Masters degree or MBA is a strong plus.
• Experience: 5 to 10+ years of proven experience in brand liaisoning, key account management, or B2B sales specifically within the textile, garment, or trims/accessories industry (zippers, buttons, threads, interlinings, etc.).
• Network: Must possess an active and strong pre-existing network among sourcing managers and merchandisers in leading buying houses (e.g., H&M, Target, JCPenney) and domestic retail brands (Reliance, Zudio, Tata Westside, Spykar, Killer).

Required Skills

• Deep understanding of the apparel supply chain, garment manufacturing processes, and the "nomination" business model.
• Excellent communication, presentation, and negotiation skills.
• High technical aptitude to understand thread specifications, fastness properties, and garmenting requirements.
• Mandatory Social Media Proficiency: Hands-on knowledge and experience in operating and growing corporate social media handles, particularly LinkedIn, Instagram, and Facebook.
• Self-starter with a strategic mindset and the ability to work independently to drive business growth.

What We Offer

• The opportunity to work with a rapidly growing, top-tier industry leader.
• A strategic role with high visibility to the executive management and direct impact on the company's growth toward its next major revenue milestone.