Business Development Executive - Bareilly

Solarsquare Energy; Prayagraj, Bareilly, Meerut; On-site; INR 201,000 - 312,000; Full time

Job summary

Solarsquare Energy in Prayagraj is seeking a dynamic BTL Marketing Executive to drive on-ground promotions, events, and brand placements across the city.

You will coordinate with city operations, build vendor networks, and craft initiatives to boost brand recall while delivering hands-on marketing campaigns.

Qualifications

• 1–2 years of BTL marketing or promotions experience.
• Understanding of BTL campaigns, activations, and campaign operations.

Responsibilities

• Plan and execute BTL activities like events, promotions, and brand placements.
• Build vendor networks and manage city-wise campaigns and partnerships.
• Coordinate with City Manager and Operations to run campaigns.
• Develop new marketing initiatives to boost brand recall.

Skills

Energetic

Creative problem-solving

Multitasking

Effective communication

Presentation skills

Team management

Job description

BTL Marketing Executive

About the Company

We are building Indias most trusted Home energy brand with focus on world-class product, industry-
leading customer experience and financing solutions to expedite adoption of renewable energy solutions
for Indians across the landscape.
We arereimaginingHomeEnergywith our rooftop solarsolutions. Wewant to raise the bar for theindustry
and become Indias #1 new age solar brand.
Here is the story of our recent funding: https://yourstory.com/2022/11/b2c-startup-solarsquare-series-a-funding-elevation-capital-lowercarbon-chris-sacca

Job description / Responsibilities

• Planning and executing all BTL activities - Events (roadshows, exhibitions, conferences, seminars
  canopies), promotions (pamphlets, handbills, brochures) and brand/service placement.
• Planning and innovating new marketing initiatives on a regular interval to create a brand recall and
  awareness.
• Responsible for setting up of strong network of vendors / Agencies for various promotional activities
  planned for the respective regions.
• To plan, manage and execute BTL marketing campaigns, Brand activations in the City.
• Working closely with the City Manager and keeping him/her updated about the proceedings of the
  campaign and other nitty-gritties.
• Unlocking new partnerships and business by working with the Operations Team and the City Head.

Requirement

• Energetic, versatile and a creative problem-solver
• Talented, Flexible individual with ability to multitask, to exercise initiative, and work effectively
  under pressure, paying strong attention to detail
• Effective communications, presentation.
• Minimum experience of 1-2 years with enough knowledge about the know-hows of BTL campaign,
  activations and campaign operations.
• Good idea of General Management that involves in-house work along with professional
  collaborations.
• Command line of sales and marketing to assist the Team whenever, and wherever required
  Team Management abilities that involve versatility and flexibility in order to get the work done.
• A hunger for personal growth and over-all development will definitely help you fair well and keep
  up with the ever evolving changes of this medium of marketing.