Business Development Executive

SourceMash; Mohali; On-site; INR 600,000 - 1,200,000; Full time

Job summary

SourceMash is seeking a Lead Generator to own and manage our B2B outbound lead generation function. The role oversees strategy, execution, and cross‑team collaboration across email marketing, cold calling and LinkedIn outreach.

You will define ICPs, messaging cadences and dashboards, mentor a small team, and ensure qualified leads smoothly hand off to Sales. Strong analytics, CRM discipline and client-facing communication are essential.

Qualifications

• 1+ years in B2B Lead Generation / Outbound Sales / SDR leadership.
• Experience with emails, cold calls and LinkedIn outreach.
• Excellent client-facing and stakeholder communication skills.
• Strong conversion, analytics and reporting mindset.
• Experience with CRM systems (Salesforce, HubSpot, Zoho).

Responsibilities

• Own and define end-to-end outbound lead generation strategy.
• Plan and oversee cold email campaigns, cold calling efforts and LinkedIn messaging.
• Define ICP, buyer personas, messaging frameworks and outreach cadences.
• Handle client communication, performance reviews and conversion reporting.
• Track funnel KPIs: lead volume, reply rate, call connect rate, meetings booked, conversions.
• Review call recordings, email drafts and LinkedIn messages for quality and improvement.
• Mentor and manage team.
• Ensure smooth handoff of qualified leads (SQLs) to Sales/Account teams.
• Maintain CRM discipline and data compliance standards.

Skills

Lead generation

Outbound sales

SDR leadership

Client communication

Analytics & reporting

CRM usage

Tools

Seamless

Apollo

ZoomInfo

Lusha

LinkedIn Sales Navigator

Salesforce

HubSpot

Zoho

Job description

We are hiring a Lead Generator to own and manage our B2B outbound lead generation function. This role will be responsible for strategy, execution oversight, team management and client communication across email marketing, cold calling and LinkedIn outreach channels.

Key Responsibilities

• Own and define end‑to‑end outbound lead generation strategy
• Plan and oversee cold email campaigns, cold calling efforts and LinkedIn messaging
• Define ICP, buyer personas, messaging frameworks and outreach cadences
• Handle client communication, performance reviews and conversion reporting
• Track funnel KPIs: lead volume, reply rate, call connect rate, meetings booked, conversions
• Review call recordings, email drafts and LinkedIn messages for quality and improvement
• Mentor and manage team
• Ensure smooth handoff of qualified leads (SQLs) to Sales/Account teams
• Maintain CRM discipline and data compliance standards

Required Skills & Experience

• 1+ years in B2B Lead Generation / Outbound Sales / SDR leadership
• Strong experience with Seamless, Apollo, ZoomInfo, Lusha, LinkedIn Sales Navigator
• Proven hands‑on experience with emails, cold calls and LinkedIn outreach
• Excellent client‑facing and stakeholder communication skills
• Strong conversion, analytics and reporting mindset
• Experience working with CRM systems (Salesforce, HubSpot, Zoho).