Business Development Executive

Ishya Healthcare Services; Greater Noida; On-site; INR 600,000 - 900,000; Full time

Job summary

Ishya Healthcare Services in Noida/Delhi NCR seeks a hands-on Marketing and Business Development Executive to lead growth by owning the marketing and outreach strategy, building a client pipeline, and expanding the company’s footprint in home healthcare.

You will collaborate with sales and operations to align messaging with capacity, drive lead generation, and close partnerships with hospitals, doctors, and clinics to increase revenue.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred).
• 2-6 years of experience in marketing and business development, healthcare or home care sector preferred.
• Proven track record of generating leads and closing business.
• Experience managing a small team.

Responsibilities

• Develop and execute a marketing and advertising strategy across digital and offline channels
• Manage social media presence, website content, and online advertising campaigns
• Plan and run local outreach activities (hospital tie-ups, clinic partnerships, community events, print and local media)
• Work with Ishya team and excute marketing campaign.
• Track campaign performance and adjust strategy based on results
• Identify and pursue new client segments (individual patients, corporate wellness tie‑ups, insurance partners, hospitals, nursing homes)
• Build and manage relationships with referral sources such as doctors, hospitals, and diagnostic centers
• Generate leads, convert inquiries into clients, and manage the sales pipeline
• Negotiate partnerships and service agreements
• Set and track revenue targets
• Identify home healthcare requirements through hospitals, doctors, clinics, and discharge teams
• Build professional referral relationships with healthcare professionals
• Connect with RWAs, residential societies, and community groups to identify local healthcare needs
• Conduct health awareness camps and community outreach activities
• Coordinate identified patient requirements with the care/operations team
• Identify new hospital, clinic, doctor, and community referral networks
• Maintain records of visits, referrals, requirements, and follow‑ups
• Prepare regular reports on marketing spend, lead generation, conversion, and revenue growth
• Work closely with operations and clinical teams to align messaging with service capacity
• Bring new, cost‑effective ideas for client acquisition and brand visibility

Skills

Communication

Sales

Negotiation

Marketing

Lead generation

Conversion

Presentation

CRM

Education

Bachelor's in Marketing

Bachelor's in Business Administration

MBA

Tools

MS Office

CRM

Job description

Job Summary:

Ishya Healthcare is looking for a hands‑on Marketing and Business Development Executive to lead our growth efforts. This person will own our marketing and outreach strategy, build a pipeline of clients, and help the company expand its footprint and revenue in the home healthcare space.

Key Responsibilities

Marketing and Advertising

• Develop and execute a marketing and advertising strategy across digital and offline channels


• Manage social media presence, website content, and online advertising campaigns


• Plan and run local outreach activities (hospital tie-ups, clinic partnerships, community events, print and local media)


• Work with Ishya team and excute marketing campaign.


• Track campaign performance and adjust strategy based on results

Business Development

• Identify and pursue new client segments (individual patients, corporate wellness tie‑ups, insurance partners, hospitals, nursing homes)


• Build and manage relationships with referral sources such as doctors, hospitals, and diagnostic centers


• Generate leads, convert inquiries into clients, and manage the sales pipeline


• Negotiate partnerships and service agreements


• Set and track revenue targets


• Identify home healthcare requirements through hospitals, doctors, clinics, and discharge teams


• Build professional referral relationships with healthcare professionals


• Connect with RWAs, residential societies, and community groups to identify local healthcare needs


• Conduct health awareness camps and community outreach activities


• Coordinate identified patient requirements with the care/operations team


• Identify new hospital, clinic, doctor, and community referral networks


• Maintain records of visits, referrals, requirements, and follow‑ups

Team and Strategy

• Prepare regular reports on marketing spend, lead generation, conversion, and revenue growth


• Work closely with operations and clinical teams to align messaging with service capacity


• Bring new, cost‑effective ideas for client acquisition and brand visibility

Required Qualifications and Experience

• Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred)


• 2-6 years of experience in marketing and business development, healthcare or home care sector preferred


• Proven track record of generating leads and closing business


• Experience managing a small team

Required Skills:

• Strong communication and interpersonal skills


• Sales and negotiation skills


• Marketing knowledge


• Lead generation and conversion skills


• Good presentation skills


• Customer relationship management


• Basic computer knowledge (MS Office, Email, CRM)

Industry Types:

Home Healthcare Services

Department:

Sales & Marketing

Location:

Noida / Delhi NCR

Employment Type:

Full‑Time, Permanent