Business Development Executive

Jana Small Finance Bank; Deoghar, Hazaribagh, Ranchi; On-site; INR 300,000 - 450,000; Full time

Job summary

Jana Small Finance Bank seeks a field-focused professional to drive cross-sell initiatives of CASA and Liabilities products. You will engage RFS, GL, and HL customers daily, opening SA/Family Accounts and activating digital channels. You will develop new relationships to meet liability targets and contribute to overall scorecard results.

Growth-oriented role requiring proactive branch engagement, referrals, and marketing-driven customer acquisition strategies to expand the bank's footprint.

Responsibilities

• Cross-sell target of CASA & Liabilities to existing RFS, GL, HL customers by meeting customers daily during DB and opening SA/Family Accounts, activating Net banking, Mobile Banking, QR Code, Sound box etc
• Ensure Liability acquisition targets are met by developing new relationships and leveraging existing ones within the customer base
• Responsible for acquiring new customers through branch walk-ins, referrals from existing customers and other branch level marketing activities
• Achieving overall numbers and value targets as per scorecard.

Skills

Cross-selling

Customer acquisition

Relationship management

Job description

Cross-sell target of CASA & Liabilities a/c to existing RFS, GL, HL customers by meeting customers daily during DB and opening SA/Family Accounts, activating Net banking, Mobile Banking, QR Code, Sound box etc

Ensure Liability acquisition targets are met by developing new relationships and leveraging existing ones within the customer base.

Responsible for acquiring new customers through multiple channels campaigns, branch walk ins, referrals from existing customers/ family accounts and other branch level marketing activities

Achieving overall numbers and value targets as per scorecard.