Business Development Executive

Brigade Group; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Brigade Group is seeking a commercially astute Sr Executive/Deputy Manager for Business Development, Marketing & Leasing to drive tenant acquisition for Brigade Global Park and Brigade Innovation Gardens in Bengaluru. You will support marketing, outreach and financial analysis to build a robust pipeline of prospective tenants.

The role focuses on identifying occupiers across aerospace, data centres, engineering and manufacturing sectors, translating project features into concrete business

Qualifications

• MBA/PGDM from a reputed institute with dual specialization in Marketing and Finance or Real Estate.
• 1–3 years of relevant experience in business development, B2B marketing, commercial real estate, industrial leasing, corporate sales or consulting.
• MBA freshers with strong academic performance and demonstrable commercial aptitude are welcome.

Responsibilities

• Identify target sectors and map prospective tenants aligned with projects.
• Outreach via email, LinkedIn, calls and events to build a leasing pipeline.
• Develop marketing collateral and proposals translating features into business benefits.
• Coordinate with leasing, technical, design, finance and legal teams to address requirements.

Skills

Marketing

Finance

Strategic outreach

Education

MBA/PGDM with Marketing & Finance or Real Estate

Tools

CRM platforms

LinkedIn prospecting

Excel

Job description

Sr Executive/Deputy Manager Business Development, Marketing & Leasing

Projects: Brigade Global Park & Brigade Innovation Gardens
Location: Bengaluru
Experience: 3+ years; or exceptional MBA freshers will also be considered

About the Role

We are seeking a commercially astute, creative and articulate professional to support marketing, prospect outreach and tenant acquisition for Brigade Global Park and Brigade Innovation Gardens.

The role focuses on identifying and engaging suitable occupiers across aerospace and defence, Data Centres, advanced engineering and allied technology, and manufacturing segments. It combines market research, targeted business development, marketing communication and financial analysis to build a strong pipeline of prospective tenants.

This opportunity suits someone who enjoys understanding businesses, developing compelling propositions and building relationships with corporate decision-makers.

Key Responsibilities

Prospect Identification and Outreach

• Research target sectors and identify companies whose operational needs and expansion plans align with the projects.
• Map prospective tenants, key decision-makers and relevant industry networks.
• Undertake focused outreach through email, LinkedIn, telephone, industry events and meetings.
• Qualify leads by understanding space requirements, location preferences, infrastructure needs, budgets and decision timelines.
• Maintain an accurate prospect database and track engagement, follow-ups and progress through the leasing pipeline.

Marketing and Positioning

• Support project marketing strategy, sector-specific positioning and campaigns that generate qualified enquiries.
• Develop compelling presentations, prospect proposals, email campaigns, social media content and marketing collateral.
• Translate project features into clear business benefits for different occupier segments.
• Coordinate with internal teams and external agencies on content, creative execution and events.
• Track campaign effectiveness and recommend improvements based on lead quality and prospect feedback.

Commercial and Financial Analysis

• Apply an understanding of project finance and corporate finance to assess prospects business models, investment plans and occupancy requirements.
• Support analysis of rentals, occupancy costs, lease structures and commercial proposals.
• Prepare market comparisons, competitor assessments and basic financial scenarios to support leasing discussions.
• Assist with management presentations and reports on pipeline performance, market opportunities and commercial progress.

Tenant Engagement and Coordination

• Support prospect meetings, site visits, presentations and subsequent follow-ups.
• Coordinate with leasing, technical, design, finance and legal teams to address prospect requirements.
• Build relationships with industry associations, consultants, brokers and ecosystem partners.
• Support senior leadership in progressing opportunities from initial enquiry to commercial discussions and closure.

Qualifications and Experience

• MBA/PGDM from a reputed institute, preferably with a dual specialisation in Marketing and Finance, or a specialisation in Real Estate.
• Ideally, 1-3 years of relevant experience in business development, B2B marketing, commercial real estate, industrial leasing, corporate sales or consulting.
• Exceptional MBA freshers with strong academic performance, relevant internships and demonstrable commercial aptitude are welcome to apply.
• Exposure to aerospace and defence, advanced engineering, industrial ecosystems or commercial real estate will be an advantage.

Essential Skills and Attributes

• Superior written and verbal communication, with the ability to engage confidently with senior corporate stakeholders.
• Professional presence, strong interpersonal skills and sound business etiquette.
• A creative mindset with the ability to understand marketing strategy and develop persuasive, audience-specific communication.
• Strong analytical ability and a working grasp of corporate finance, project finance and commercial fundamentals.
• Initiative, intellectual curiosity and disciplined follow-through.
• Proficiency in PowerPoint and Excel; familiarity with CRM platforms, LinkedIn prospecting and digital marketing tools is desirable.
• A well-rounded personality, demonstrated through meaningful involvement in sports, arts, clubs, volunteering, entrepreneurship or other extracurricular pursuits.
• Willingness to attend industry events, undertake site visits and travel as required.

What Success Looks Like

• A well-researched pipeline of suitable prospective tenants.
• Consistent outreach that generates qualified meetings and site visits.
• Clear, persuasive marketing materials and prospect presentations.
• Accurate commercial analysis and timely follow-ups.
• Tangible contribution to progressing tenant acquisition opportunities.