Senior Brand Manager

The House of Abhinandan Lodha; Pune District; On-site; INR 3,500,000 - 7,500,000; Full time

Job summary

The House of Abhinandan Lodha is seeking a high-potential marketing leader to drive brand positioning, product development, and multi-channel campaigns for large real estate projects. You will collaborate with creative agencies, sales, and digital teams to deliver strong business outcomes with speed and quality.

Key responsibilities include leading NPD, building a differentiated brand, and guiding pricing and market intelligence to support competitive strategies and accelerated sales momentum.

Qualifications

• MBA from Tier 1 / Top B-Schools
• 26 years of post-MBA experience in marketing preferred
• Background in marketing, brand management, product marketing, or real estate marketing preferred

Responsibilities

• Create and manage brand positioning for large real estate projects.
• Lead ATL, BTL, PR, and digital campaigns in collaboration with agencies.
• Drive New Product Development initiatives from concept to launch.
• Support pricing strategies with market intelligence and ROI focus.
• Coordinate with sales, digital teams, and external partners to accelerate sales.

Skills

Brand Strategy

NPD

Go-to-market

Stakeholder Mgmt

Campaign Management

Real Estate Marketing

Education

MBA from Tier 1 / Top B-Schools

Job description

Role & responsibilities

We are looking for high-potential marketing professionals with a strong bias for innovation, product development, and brand building. The role involves creating compelling brand positioning, driving differentiated marketing campaigns across ATL & BTL channels, and working closely with creative agencies, sales, and digital teams to deliver strong business outcomes.

The incumbent will play a critical role in New Product Development (NPD) for large-scale real estate projects with turnovers running into hundreds of crores, while ensuring high-quality execution with speed and efficiency.

Eligibility / Requirements

• Full-time MBA from Tier 1 / Top B-Schools
• 26 years of post-MBA experience
• Background in marketing, brand management, product marketing, or real estate marketing preferred

Business & Financial Performance

• Deliver targeted NPV at market and project levels (absolute value and percentage)
• Drive gross contribution in line with the business plan
• Support robust and dynamic pricing strategies through continuous market intelligence

Product & Portfolio Management

• Create and manage an effective product portfolio aligned to current and future business opportunities
• Lead and support New Product Development (NPD) initiatives from concept to launch

Brand & Marketing Strategy

• Build and manage world-class real estate brands
• Develop strong brand positioning that resonates with consumers and enables price premium
• Conceptualize and execute ATL, BTL, PR, and digital campaigns in collaboration with creative agencies
• Guide pre-sales and in-house digital teams for effective on-ground and online execution

Sales Enablement & Market Intelligence

• Work closely with sales teams to channel and implement marketing strategies
• Provide timely insights on competitor pricing, sales velocity, and market trends
• Ensure faster response times to competitive actions

Stakeholder Management

• Coordinate with internal teams (sales, digital, pre-sales) and external partners (agencies, vendors)
• Manage multiple stakeholders with accountability, confidence, and clarity

KRAs / Success Measures

• Targeted Gross Contribution (value and %)
• Speed of Sales: Units sold per month vs targets
• Brand Valuation and ability to command a price premium
• Improvement in brand perception metrics (via third-party surveys)
• Adherence to brand budgets with optimized spend
• Turnaround time on competitor intelligence and pricing response

Competencies & Skills

• Brand Strategy & Brand Building
• New Product Development (NPD)
• Strong consumer understanding and insight generation
• Brand communication & campaign development
• Go-to-market strategy execution
• Excellent stakeholder and agency management
• Quick decision-making and problem-solving ability
• High adaptability in fast-changing environments
• Strong client and relationship management skills