Business Development Demand Generation Executive Onsite

Uplers Solutions Private Limited.; Mumbai; On-site; INR 1,080,000 - 1,320,000; Full time

Job summary

Uplers Solutions Private Limited. is seeking a proactive Business Development / Demand Generation professional with 3–5 years of experience in B2B SaaS and cybersecurity to drive outbound and inbound demand generation.

You will identify target accounts, engage key decision-makers, and build a robust sales pipeline. The role requires research, personalized outreach, and collaboration with Sales, Marketing, and Pre-Sales teams to ensure pipeline growth and timely follow-ups.

Qualifications

• 3 to 5 years of experience in Business Development, Lead Generation, Demand Generation, SDR/BDR, Inside Sales, or SaaS Sales.
• Experience in B2B SaaS, Cybersecurity, IT Products, Cloud, or Enterprise Technology is preferred.
• Strong outbound prospecting and pipeline generation experience.
• Ability to engage with mid-level and senior stakeholders.
• Strong written and verbal communication and deal-closure skills.

Responsibilities

• Identify and research target accounts across enterprise and mid-market segments.
• Generate qualified leads through email, LinkedIn, cold calling, networking, events, webinars, and other digital channels.
• Research and identify decision-makers such as CISOs, CIOs, CTOs, IT Heads, Security Heads, and Business Leaders.
• Develop personalized outreach campaigns based on industry and customer requirements.
• Qualify inbound and outbound leads based on business need, authority, budget, and buying timeline.
• Schedule qualified discovery meetings and product demonstrations for the sales team.
• Maintain a healthy sales pipeline and timely follow-ups.
• Collaborate with Sales, Marketing, Product, and Pre-Sales teams to improve lead conversion.
• Support demand-generation campaigns, webinars, industry events, email campaigns, and ABM initiatives.
• Maintain accurate lead information in CRM platforms (Salesforce/HubSpot).

Skills

Application Security

Cloud Security

Compliance

Data Security

GRC

IAM

Network Security

Cybersecurity SaaS

Outbound prospecting

LinkedIn Sales Navigator

Salesforce

HubSpot

ZoomInfo

A/B testing

Tools

Salesforce

HubSpot

Apollo

LinkedIn Sales Navigator

ZoomInfo

Job description

Job Description:

Experience: 3.00 + years

Salary: INR 1200000.00 / year (based on experience)

Expected Notice Period: 7 Days

Shift: (GMT+05:30) Asia/Kolkata (IST)

Opportunity Type: Office ()

Placement Type: Full Time Permanent position(Payroll and Compliance to be managed by: Cybersecurity company specializing in mobile app protection and digital content security.)

(*Note: This is a requirement for one of Uplers' client - Cybersecurity company specializing in mobile app protection and digital content security.)

What do you need for this opportunity?

Must have skills required:

Application Security, Cloud Security, Compliance, Data Security, GRC, IAM, Network Security, or other Enterprise Security solutions, selling or generating demand for Cybersecurity SaaS, Apollo, LinkedIn Sales Navigator, MQL-to-SQL conversion, outbound prospecting and pipeline generation., ZoomInfo, Hubspot, Salesforce

Cybersecurity company specializing in mobile app protection and digital content security. is Looking for:

Role Overview:

We are looking for a driven Business Development / Demand Generation professional with 3 to5 years of experience in B2B SaaS, Cybersecurity, IT Products, or Enterprise Technology.

The ideal candidate will be responsible for identifying target accounts, generating qualified leads, engaging key decision-makers, and building a strong sales pipeline through strategic outbound and inbound demand-generation activities.

Key Responsibilities

• Identify and research target accounts across enterprise and mid-market segments.
• Generate qualified leads through email, LinkedIn, cold calling, networking, events, webinars, and other digital channels.
• Research and identify key decision-makers such as CISOs, CIOs, CTOs, IT Heads, Security Heads, and Business Leaders.
• Develop personalized outreach campaigns based on industry, business challenges, and customer requirements.
• Qualify inbound and outbound leads based on business need, authority, budget, and buying timeline.
• Schedule qualified discovery meetings and product demonstrations for the sales team.
• Build and maintain a healthy sales pipeline and ensure timely follow-ups.
• Work closely with Sales, Marketing, Product, and Pre-Sales teams to improve lead conversion.
• Support demand-generation campaigns, webinars, industry events, email campaigns, and account-based marketing initiatives.
• Maintain accurate lead and opportunity information in Salesforce, HubSpot, or other CRM platforms.
• Track MQLs, SQLs, qualified meetings, opportunity creation, conversion rates, and pipeline generated.
• Develop account lists and prospecting strategies for specific industries and geographic markets.
• Stay updated on cybersecurity trends, customer pain points, competitors, and emerging SaaS technologies.
• Collaborate with Account Executives/Business Development Managers to ensure smooth handover of qualified opportunities.

Required Skills & Experience

• 3 to 5 years of experience in Business Development, Lead Generation, Demand Generation, SDR/BDR, Inside Sales, or SaaS Sales.
• Experience in B2B SaaS, Cybersecurity, IT Products, Cloud, or Enterprise Technology is preferred.
• Strong experience in outbound prospecting and pipeline generation.
• Ability to engage with mid-level and senior stakeholders.
• Strong written and verbal communication skills.
• Good understanding of B2B sales processes and lead qualification.
• Experience with Salesforce, HubSpot, Apollo, LinkedIn Sales Navigator, ZoomInfo, or similar tools.
• Ability to research accounts and create targeted prospecting strategies.
• Strong follow-up, relationship-building, and negotiation skills.
• Self-driven, target-oriented, and comfortable working in a fast-paced SaaS environment.

Key Performance Indicators

• Qualified leads generated
• MQL-to-SQL conversion
• Qualified meetings booked
• Sales opportunities created
• Pipeline generated
• Lead-to-opportunity conversion
• Outbound activity and engagement
• CRM hygiene and follow-up effectiveness

Preferred Background

Candidates with experience selling or generating demand for Cybersecurity SaaS, Application Security, Cloud Security, IAM, GRC, Data Security, Network Security, Compliance, or other Enterprise Security solutions will be preferred.