Business Development (B2C) Head

KLAY; Bengaluru; On-site; INR 6,000,000 - 9,000,000; Full time

Job summary

KLAY seeks a senior B2C Business Leader to own and scale its B2C business across markets from Bengaluru to nationwide operations. This is a commercial leadership role with end-to-end responsibility for B2C revenue, pricing, category growth, customer acquisition, retention, portfolio monetisation and frontline commercial execution.

You will own the business plan, revenue targets and commercial priorities, driving growth, pricing strategies and margin realisation while building and leading a

Qualifications

• 12+ years of experience in B2C businesses, with 3+ years in a senior leadership role.
• Proven experience managing multi-location / pan-India B2C businesses and commercial teams.
• Strong track record of owning revenue, pricing, category growth and customer acquisition/retention.

Responsibilities

• Own the B2C business plan, revenue targets and commercial priorities across markets.
• Lead revenue growth, pricing, fee structures, discounting and margin/fee realisation.
• Build and scale B2C businesses across defined customer and product/service categories.
• Drive category growth, cross-sell, share of wallet and portfolio monetisation.
• Own the customer acquisition funnel from lead generation → enquiry → centre visit → conversion → initial customer experience.
• Drive CAC optimisation, customer lifetime value, referrals, advocacy and high-ROI acquisition channels.
• Own re-enrolment and renewal strategy to strengthen retention and recurring revenue.
• Identify and build new categories, channels, markets and revenue opportunities.
• Partner closely with Marketing and Operations to translate commercial strategy into centre-level outcomes.
• Build a high-performance B2C team and establish clear ownership, accountability and execution mechanisms.
• Provide market, competition and customer insights to shape product/programme and growth strategy.

Job description

KLAY is looking for a senior B2C Business Leader to lead and scale its B2C business across markets.

This is a commercial leadership role with end-to-end ownership of B2C revenue, pricing, category growth, customer acquisition, retention, portfolio monetisation and frontline commercial execution.

What you will own

• Own the B2C business plan, revenue targets and commercial priorities across markets.
• Lead revenue growth, pricing, fee structures, discounting and margin/fee realisation.
• Build and scale B2C businesses across defined customer and product/service categories.
• Drive category growth, cross-sell, share of wallet and portfolio monetisation.
• Own the customer acquisition funnel from lead generation → enquiry → centre visit → conversion → initial customer experience.
• Drive CAC optimisation, customer lifetime value, referrals, advocacy and high-ROI acquisition channels.
• Own re-enrolment and renewal strategy to strengthen retention and recurring revenue.
• Identify and build new categories, channels, markets and revenue opportunities.
• Partner closely with Marketing and Operations to translate commercial strategy into centre-level outcomes.
• Build a high-performance B2C team and establish clear ownership, accountability and execution mechanisms.
• Provide market, competition and customer insights to shape product/programme and growth strategy.

What we are looking for

• 12+ years of experience in B2C businesses, with 3+ years in a senior leadership role.
• Proven experience managing multi-location / pan-India B2C businesses and commercial teams.
• Strong track record of owning revenue, pricing, category growth and customer acquisition/retention.
• Experience in building/scaling a product or service category and owning a business P&L or significant commercial charter is preferred.
• Preferably from B2C services or retail with distributed operations, high-volume customer acquisition and recurring customer relationships.
• Experience working in medium to large, complex business environments.