Business Development - Associate / Senior Associate

Kraftshala; Delhi; On-site; INR 550,000 - 900,000; Full time

Job summary

Kraftshala, India’s leading skilling institution in marketing and sales placements, is hiring for a Business Development Associate / Senior Associate in Delhi. You will be the first contact for prospective students, guiding them through program fit and career outcomes while meeting enrolment targets.

You’ll engage in consultative discussions, address objections, and manage your pipeline with discipline. Growth, incentives, and learning opportunities come with this fast-paced education sales role.

Qualifications

• Strong English communication skills (spoken & written)
• Comfort working with targets, follow-ups, and structured sales processes
• Basic computer skills (email, spreadsheets, simple tracking tools)
• Motivation to build a career in sales, admissions, or education counseling

Responsibilities

• Speak with students who show interest in our programs and guide them on whether the course is right for them.
• Run structured consultative sales conversations covering curriculum, learning outcomes, faculty, fees, placements, and expectations.
• Handle objections confidently and thoughtfully - supporting applicants through doubts on finances, program fit, career paths, and timelines.
• Follow up consistently so prospective students don’t miss deadlines or lose interest.
• Maintain accurate and timely CRM updates for all conversations and pipeline stages.
• Share insights from student conversations with marketing to improve lead quality and messaging.

Job description

Business Development (Associate / Senior Associate)

The short version:

Who we’re looking for:

People who can influence. You're the kind of person who doesn’t shy away from tough conversations - someone who listens deeply, understands what’s holding a person back, and knows how to guide them to take action. If you’ve done Business Development, Inside Sales, B2C Sales, Admissions Counseling, or Consultative Sales, you’ll find this role both challenging and meaningful.

What this role is about:

As part of the Admissions & Inside Sales team, you’ll speak to students and professionals exploring Kraftshala’s programs - understanding their goals, tackling their doubts, helping them evaluate program fit, and guiding them toward confident career decisions. Every lead you convert into an enrolment directly contributes to student outcomes and Kraftshala’s growth.

Why you should apply:

Sales is one of the fastest ways to build skills that set apart great professionals. Here, you’ll learn to communicate with impact, run structured consultative sales conversations, stay disciplined under pressure, and help people make decisions that genuinely change their careers. The learning curve is steep, the growth is fast, and the rewards - in both skills and incentives - are well worth the effort.

About us:

Kraftshala is India’s largest skilling institution in terms of marketing & sales placements, with a 94% placement rate. We’re building the world’s most effective career launchpad across domains, backed by leaders from RedBus, NoBroker, Nestlé, and Performics.

The detailed version:

As a Business Development Associate / Senior Associate, you’ll be the first point of contact for people exploring Kraftshala’s programs. This is a 50% consultative admissions counseling + 50% structured inside sales role, where you guide applicants through clarity, empathy, and disciplined execution - while meeting your monthly enrolment, revenue, and pipeline conversion targets.

Responsibilities:

• Speak with students who show interest in our programs and guide them on whether the course is right for them.
• Run structured consultative sales conversations covering curriculum, learning outcomes, faculty, fees, placements, and expectations.
• Handle objections confidently and thoughtfully - supporting applicants through doubts on finances, program fit, career paths, and timelines.
• Follow up consistently so prospective students don’t miss deadlines or lose interest.
• Maintain accurate and timely CRM updates for all conversations and pipeline stages.
• Share insights from student conversations with marketing to improve lead quality and messaging.
• Represent Kraftshala with empathy, clarity, and professionalism in every interaction.
• This role mirrors the expectations of Inside Sales Representatives, Senior Business Development Executives, and Enrollment Advisors in fast-paced education and B2C sales teams.

Monthly Outcomes

• Month 1: Learn the ropes — understand our programs, shadow calls, and start taking your first few admissions with guidance.
• Month 2: Run independent admission calls, handle objections confidently, and begin hitting individual enrollment targets.
• Month 3+: Own your pipeline end-to-end — consistently close admissions, exceed revenue goals, and help improve our processes.

Experienced candidates may transition faster into responsibilities typical of Senior Inside Sales roles.

Must Haves

• Strong English communication skills (spoken & written)
• Comfort working with targets, follow-ups, and structured sales processes
• Basic computer skills (email, spreadsheets, simple tracking tools)
• Motivation to build a career in sales, admissions, or education counseling

Good-to-Haves

• Prior experience in Inside Sales, B2C Sales, Admissions, Enrollment Counseling, or Edtech Sales
• Student leadership experience, volunteering, or side projects showing initiative

Recruitment Process

As a small team, we must get to know each other before taking the leap. We want to ensure you succeed in your role within our team. Each conversation with us will last about 30-60 minutes, and will be a mix of online and in-person interactions.

• Conversation 1: This will be a virtual call with the HR team to understand your profile briefly and share the details of the selection process to set expectations about what you’re signing up for
• Technical Exercise: This is a specific assessment designed to evaluate your fit for this role
• Conversation 2: This will be a detailed assessment review conversation with the Admissions Lead to go over your submission for the technical exercise where you can expect to be further evaluated on the competencies needed for the job (mentioned above).
• Conversation 3: A conversation with our CEO to ensure that there is a fit with the Kraftshala Kode (read below about it).
• Extending an offer: If all goes well, we will extend an offer that will mention the relevant details.

Location

Know more about Kraftshala’s philosophy, culture and investors here.