B2B Marketing Manager / Assistant Manager

Kraftshala; Gurugram District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Kraftshala in Gurgaon is building its ABM-led growth engine from the ground up. You will own ABM/ABX, recruiter pipeline generation, CRM workflows, outbound campaigns, and B2B content for the companies we most want hiring our students.

This role offers full ownership from day one, direct access to founders and leadership, and the opportunity to design tiered target accounts, craft segment-specific outreach, and create sales-enablement assets that help win hiring conversations.

Qualifications

• 3–5 years in B2B marketing, demand gen or growth in startup/high-accountability settings.
• Experience running account-based or outbound campaigns with measurable pipeline impact.
• Ability to prioritise enterprise accounts and tailor pitches by segment and buyer.
• Strong B2B writing ability to create content that helps close deals.
• Builder mindset: comfortable working without a team or playbook.

Responsibilities

• Build and own the ABM-led function end-to-end from day one.
• Create tiered target account lists and segment-specific engagement across email and LinkedIn.
• Move accounts from cold to hiring-ready and hand to outreach with full context.
• Develop sales-enablement content: case studies, testimonials, blogs, one-pagers, and talent briefs.
• Collaborate with leadership to achieve measurable commercial impact.

Skills

ABM marketing

Outbound campaigns

B2B writing

Strategic account targeting

Content development

Job description

Build Kraftshalas account-based growth engine from scratch - owning ABM/ABX, recruiter pipeline generation, CRM workflows, outbound campaigns, and B2B content for the companies we most want hiring our students.

Location: Gurgaon

About Kraftshala School of Business

Kraftshala is India's largest skilling institution in terms of marketing placements, with a 94% placement rate across batches. We have placed 3,000+ candidates, and we are gunning to become the world's largest career launchpad, across domains. We're backed by ex-unicorn startup founders and CXOs of global giants like RedBus, NoBroker, Nestl, and Performics.

The Opportunity

We're building our account-based marketing function from the ground up, and we want a sharp, ownership-driven marketer to own it. This is an ABM-led role. Your primary job is to build a tiered list of the enterprise accounts we most want to place into - big brands, large agencies, FMCG companies, and the top 100 SaaS companies - and turn them into hiring conversations. Alongside that, you'll build the sales-enablement content that makes those conversations easier to win. You'll work directly with the leadership, including founders, and have full ownership from day one.

What You'll Do

Primary - Account-Based Marketing

• Build and manage a tiered target account list across big brands, large agencies, FMCG, and the top SaaS companies - with segment-specific logic.
• Design and run segment-tailored, account-based engagement across email and LinkedIn to the people who make hiring decisions.
• Move accounts from cold to hiring-ready and hand them to the outreach team with full context.

Secondary - Sales Enablement

• Build the sales-enablement content the outreach team uses in live conversations - case studies, testimonials, blogs, one-pagers, and talent briefs.
• Maintain a lean, credible B2B presence where hiring decision-makers are.

What We're Looking For

• 3-5 years in B2B marketing, demand gen, or growth = ideally in a startup or high-accountability environment (We are not too fussed about the exact number of years. Experience is simply a proxy for capability, which is what we really care for)
• A track record of running account-based or outbound campaigns with measurable pipeline impact.
• The ability to prioritise enterprise accounts and tailor the pitch by segment and buyer.
• Clear, credible B2B writing ability - content built to help close, not just to publish.
• Builder instinct - comfortable working without a team or a playbook.

Why Join Us

• Own a focused function end-to-end from day one - no waiting for permissions or committees.
• Work with real, differentiated outcomes to market - a 94% placement rate is a fact, not a tagline.
• Direct access to senior leadership with a clear line of sight to commercial impact.
• Competitive compensation based on fit.
• High-accountability, low-bureaucracy culture where your work is visible and your impact is measurable.

Our Culture in One Line

We care about whether things actually work - for our students, for our partners, and for the team. If you measure yourself by outcomes and not activity, you'll feel at home here.