Programmatic Advertising, Centre of Excellence (Manager/ Senior Associate)

Kraftshala; New Delhi; Remote; INR 1,200,000 - 2,000,000; Full time

Job summary

A leading education provider in Delhi is seeking a Programmatic Advertising Manager/Senior Associate to create impactful training programs in programmatic media. This role involves developing academic content, consulting students on projects, and managing a team of experts. The ideal candidate has 3-8 years of programmatic media experience, proficiency in Google Ads and DV360, and a data-driven problem-solving approach. Join us to shape the next generation of marketing professionals.

Qualifications

• 3-8 years of experience handling Programmatic Media for leading brands.
• Strong understanding of Google Ads, DV360, CM360, GA4, and SA360.
• Structured, data-driven, user-centric approach to problem-solving.

Responsibilities

• Develop academic content for programmatic training.
• Consult with students on programmatic projects.
• Upgrade training design using instructional principles.
• Manage external programmatic experts in your team.
• Conduct training sessions on programmatic advertising topics.
• Analyze student performance metrics for training improvement.
• Create new propositions/products for audience expansion.

Skills

Programmatic Media Handling

Google Ads

DV360

Ability to Simplify Complex Ideas

Data-Driven Problem Solving

Tools

Google Ads

DV360

CM360

GA4

SA360

Tradedesk

Job description

Programmatic Advertising, Centre of Excellence (Manager/ Senior Associate)

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Short version:

What this role is about: The Programmatic Centre of Excellence is responsible for designing the programmatic training that underpins Kraftshala’s marketing programs. You work with the top leaders of the programmatic space in India, distill the most important ideas, and figure out the best ways to train the marketing leaders of tomorrow.

Who we’re looking for: We have 2 positions available, one at a junior level, one at a senior level. In both cases, programmatic advertising experience is a must, along with outstanding problem‑solving, curiosity, and willingness to search for underlying truths.

Why you should apply: This is a role where you’ll create massive, visible impact in the industry while personally learning more about programmatic advertising compared to any other role.

About us: Kraftshala is India’s largest higher‑education institution in terms of marketing placements, with a 94% placement rate across ~3,000 candidates, and we are gunning to become the world’s largest career launchpad across domains.

We’re backed by a number of eminent investors, including ex‑unicorn startup founders and CXOs of global giants like RedBus, NoBroker, Nestlé, and Performics.

Detailed version of the role:

Kraftshala runs India’s largest marketing program (in terms of placements), called the Marketing Launchpad. This is a 100% live, job‑linked program which serves as a talent pipeline for agencies (eg. Publicis, Dentsu, IPG, Hiveminds), etc, as well as brands like Nestlé, Nykaa, Google, Lenskart, Zomato, and 500+ other companies.

As the Programmatic Centre for Excellence, you are responsible for ensuring our programs are always at the cutting edge, such that our students are able to add value to our recruiting partners from Day 1.

Responsibilities:

• Developing Academic Content: Combine insights from your experience, plus conversations from Programmatic leaders in India, to create simplified frameworks for professionals and students. You will experiment with new tools, platforms, etc, to keep our training programs up‑to‑date.
• Consulting: Consult students on programmatic projects with our partnering brands to ensure that the students deliver great results in their projects, because that is how companies recruiting know they are ready.
• Upgrading Training Design: Use instructional design principles and technology to upgrade students’ projects, engagements, and assessments, and create successful playbooks.
• Leading External Experts: Manage the output of 4‑6 Programmatic experts in your team who take regular sessions, project feedback discussions, and interviews. These experts work part‑time with us and will report to you. Your job is to select, audit, coach, and support them in the best way possible.
• Training: Take regular sessions for small and large groups on a variety of programmatic advertising topics.
• Analyzing Outcome Metrics: Leverage data on how our students are performing during placements and in the early part of their jobs to figure out and plug training/admission gaps.
• Innovation: Build new propositions/products by creating and evaluating concepts as Kraftshala expands to different audiences.
• (Optional) Social Media Impact: Create a lot of learning content on social media platforms. If you are interested in this piece, we are happy to bring you in on the project.

The learnings that you’ll get through training, speaking to experts, and simplifying concepts for beginners will enable you to consult on running better campaigns, which in turn will help you train better. This virtuous loop will help you become a kick‑ass marketing professional.

Must‑Have Skills:

• 3‑8 years of experience handling Programmatic Media for the leading brands. (We are not too fussed about the number of years. Experience is simply a proxy for capability, which is what we really care for).
• A good hold over Google Ads, DV360, CM360, GA4 and SA360.
• Ability to simplify complex ideas and communicate their essence to new audiences.
• A willingness to add value to every partner you come across.
• A structured, data‑driven, user‑centric approach to problem‑solving.

Good‑To‑Haves:

• It is an added benefit if you have worked with brands from multiple categories.
• Good hold over Tradedesk.

Selection Process:

Each conversation with us will last about 30‑60 minutes and will allow us to get to know each other well. This will be a mix of online and offline interactions.

• Setting Expectations: This will be a call to understand your profile briefly and share the details of the selection process.
• Technical Exercise: This is a specific assessment designed to evaluate your fit for this role.
• Conversation 1: This will be a conversation to go over your submission for the technical exercise and your prior experience to evaluate your fitment for the role.
• Conversation 2: A conversation with our CEO to ensure that there is a fit with the Kraftshala Kode.
• Extending an offer: If all goes well, we will extend an offer that will mention the relevant details.

Location:

Remote / City not specified

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Training, Education, and Marketing

Industries

E‑Learning Providers and Education

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