Business Development Associate (Pre-Sales)

Codingal; Bengaluru; On-site; INR 360,000 - 480,000; Full time

Benefits offered by this job

Uncapped incentives

Real, fast growth

Genuine sales training

Work that means something

A young, sharp team

Y Combinator-backed

Job summary

Codingal is hiring a Pre-Sales Associate in Bengaluru for a fast-paced, target-driven role. You will call parents who showed interest in coding for their child, assess needs, and help them see the value of a free trial class. You will set up the sales team with warm, well-qualified conversations and own daily target metrics.

The role offers onsite work at HSR Layout, with shifts including evenings or weekends and uncapped incentives based on performance.

Qualifications

• 0–2 years of experience in pre-sales, telecalling, inside sales or customer support.
• Freshers with strong communication are welcome.
• A graduate degree in any discipline.

Responsibilities

• Make outbound calls to prospective and existing Codingal parents to generate and qualify leads for coding classes.
• Run a CNA on every lead to understand the child's age, interests, school workload and the parents goals before recommending anything.
• Book and confirm free trial classes, and follow up with reminder calls so parents actually show up.
• Prime and nurture leads across channels calls, WhatsApp, email and SMS — so no interested parent goes cold.
• Handover qualified, well-documented leads to the Business Development team with clear context on what the parent wants.
• Maintain accurate, up-to-date records in LeadSquared CRM and our telecalling tools every single day.
• Own your daily and monthly numbers — calls made, connects, CNAs completed, trials booked and trial attendance.
• Track your own performance metrics, spot what is working, and share it with the team.

Skills

Clear communication

Bilingual English/Hindi

Empathy

Prospecting/telecalling

Lead qualification

Education

Graduate degree

Tools

LeadSquared CRM

Job description

Help parents discover the one class that changes how their child sees technology.

• Full-time
• 0- 2 years
• 3.6 - 4.8 LPA Fixed

Codingal is on a mission to inspire school kids to fall in love with coding.

We have empowered 500,000+ students to start learning to code through personalised 1:1 live classes with expert Computer Science teachers. Our curriculum is built on the K-12 Computer Science Framework and accredited by STEM.org, and kids find it genuinely fun. Parents and children in more than 70 countries trust Codingal for high-quality coding education. We are a global company headquartered in the US, backed by top investors including Y Combinator and Rebright Partners.

Coding improves logical thinking and problem-solving by 70% in young children, and lifts their performance in other school subjects too. Coding roles already make up more than 60% of all jobs in science, technology, engineering and maths, so kids who start early will be the creators of the future. Read what parents say about us at codingal.com/reviews-and-testimonials.

About the role

As a Pre-Sales Associate, you are the first human voice a parent hears from Codingal. You will call parents who have shown interest in coding for their child, understand what they are really looking for, and help them see the value of a free trial class. You are not pushing a product you are helping a parent make a good decision for their child, and setting up our sales team with a warm, well-qualified conversation.

It is a fast-paced, target-driven role with a lot of conversations every day. If you like talking to people, learn quickly, and want a clear path into a full sales career, this is a strong place to start.

What you will do

• Make outbound calls to prospective and existing Codingal parents to generate and qualify leads for coding classes.
• Run a customer needs assessment (CNA) on every lead understand the childs age, interests, school workload and the parents goals before recommending anything.
• Book and confirm free trial classes, and follow up with reminder calls so parents actually show up.
• Prime and nurture leads across channels calls, WhatsApp, email and SMS — so no interested parent goes cold.
• Hand over qualified, well-documented leads to the Business Development team with clear context on what the parent wants.
• Maintain accurate, up-to-date records in LeadSquared CRM and our telecalling tools every single day.
• Own your daily and monthly numbers — calls made, connects, CNAs completed, trials booked and trial attendance.
• Track your own performance metrics, spot what is working, and share it with the team.

What we are looking for

• 0–2 years of experience in pre-sales, telecalling, inside sales or customer support. Freshers with strong communication are welcome.
• Clear, confident and warm communication in English and Hindi, spoken and written. Additional regional languages are a big plus.
• Genuine empathy — you listen to what a parent is worried about before you talk about the product.
• The ability to ask sharp questions and qualify a need, rather than reading from a script.
• Comfort with numbers and targets, and the resilience to keep going in a high-performance environment.
• Strong multitasking and follow-through — you can hold 40+ conversations a day and still remember who needs a call back.
• A learning mindset. You should be able to understand our product well enough to speak to a parent about it within your first few days.
• Flexibility on working hours. Our parents are spread across 70+ countries, so some shifts include evenings or weekends.
• A graduate degree in any discipline.

Why join Codingal

• Uncapped incentives. Exceptionally high performance-linked rewards for top performers — your effort shows up in your payslip.
• Real, fast growth. We are scaling quickly and promote on performance, not tenure. Strong performers move into Business Development and then team leadership.
• Genuine sales training. You will learn structured discovery, objection handling and consultative selling — skills that stay with you for your whole career.
• Work that means something. Every trial class you book is a child who might discover they love building things. That is a good reason to pick up the phone.
• A young, sharp team. You will sit with people who are ambitious, collaborative and genuinely fun to work with, in our HSR Layout office.
• Y Combinator-backed. A globally recognised, well-funded EdTech company on your CV from day one.

Where this role can take you

We hire pre-sales associates as the start of a sales career, not a dead end. A typical strong performer moves along this path:

Pre-Sales Associate Business Development Associate Senior BDA / Relationship Manager Team Lead

Movement is based purely on performance. We would much rather promote from inside the team.

Compensation and location

• Annual compensation: 3,60,000 – 4,80,000 fixed per year, plus a variable performance incentive of up to 3,00,000. The final offer depends on your experience, communication skills and interview performance.
• Location: HSR Layout Sector 7, Bengaluru. This is an onsite role and cannot be done remotely.

Our hiring process

• 1. Application review — we look at your CV and communication.
• 2. Telephonic screening — a short call to hear how you speak with people.
• 3. Interview at the HSR office — including a live mock call with a parent scenario.
• 4. Offer — we move fast and aim to close within a week.

Frequently asked questions

What salary can I expect?

3,60,000 to 4,80,000 a year — a fixed base -- plus a variable performance incentive of up to 3,00,000. Where you land depends on your experience, communication skills and interview performance. Top performers earn meaningfully more through incentives.

What is the eligibility criteria?

A graduate degree in any discipline and 0–2 years of experience. Freshers with excellent communication skills are encouraged to apply.

What skills matter most for this job?

Clear, confident spoken English and Hindi, real empathy for parents, and the discipline to follow up. A Computer Science background is not required — we will teach you the product.

Who can apply for this role?

Anyone who meets the criteria above. Codingal is an equal opportunity employer and we welcome applicants of every gender, background, religion, caste and ability. We do not discriminate on any of these grounds.

Is this a work-from-home job?

No. This is a full-time onsite role at our HSR Layout Sector 7 office in Bengaluru.

What do the working hours look like?

Standard full-time hours with shift flexibility. Because we serve parents in 70+ countries, some shifts include evenings or weekends. Your shift is confirmed before you join.

Are there any charges or deposits to apply or join?

Absolutely not. Codingal never asks for money at any stage of hiring or employment. If anyone claiming to represent us asks you for a payment, it is a scam — please report it to us.