Business Development Associate

TrueAlpha; India; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Direct work with a three-time founder

Front-row seat in premium program as规模

Competitive fixed pay plus performance

High ownership from day one

Job summary

TrueAlpha seeks a Business Development Associate – Admissions Counsellor to be the first contact for founders applying to the Founders Fellowship Program. This is an individual contributor role; you will handle applicant conversations from the first call to enrollment, assess fit, and align the admissions journey with the premium program.

You will build trust, provide honest guidance, manage discovery calls, coordinate the admissions process, and maintain CRM records to support weekly funnel

Qualifications

• 1–3 years of admissions counselling, business development or client-facing roles.
• Proven ability to convert leads through relationship-building.
• Excellent spoken and written English and Hindi.

Responsibilities

• Handle applicant conversations end-to-end: inbound leads, discovery calls, enrollment.
• Coordinate admissions: follow-ups, interviews, documentation, enrollment.
• Qualify applicants and flag high-potential founders early.
• Answer questions about curriculum, fees and payment options clearly.
• Maintain CRM and share weekly funnel updates.
• Support onboarding for enrolled fellows and coordinate Fellowship weekends.
• Source strong applicants via founder communities and referrals.
• Hit monthly and cohort admissions targets.

Skills

Admissions counselling

Business development

Inside sales

Client-facing

Tools

CRM

Google Workspace

WhatsApp Business

Job description

TrueAlpha helps ambitious founders build businesses that are scalable, fundable and built to last. We work with founders to sharpen their business plans, shape their story and run a stronger fundraise, through playbooks, resources and 1:1 guidance.

TrueAlpha is led by Anshul, a three-time founder (YellowClass, Fastfox, PrivilegeCorner). He has raised about $15M from Elevation Capital, Lightspeed, Blume and India Quotient, and has had two cash exits. He has mentored 20+ startups, and more than 90% of them went on to raise from top‑tier VCs.

Our flagship offering is the Founders Fellowship Program, a premium, small‑cohort program for aspiring founders: working professionals and second‑generation entrepreneurs who want to build new‑age, venture‑backable businesses. Fellows work live with Anshul, senior founders and investors. They leave with a sharp business plan, a founder narrative, an investor deck and memo, and a curated list of investors who fit their business. Each cohort has only 25 seats, and entry is by application and interview.

About the Role

We're looking for a Business Development Associate – Admissions Counsellor to be the first point of contact for founders applying to the Fellowship. This is an individual contributor role. You'll personally handle applicant conversations from the first call to enrollment. That means understanding each applicant's goals, helping them judge whether the program fits, and making the admissions experience match the premium program behind it.

This is a counselling role. It is not a hard‑sell role. The people you speak with are accomplished professionals making a serious decision about their next step. Your job is to build trust, give honest advice and bring in the right founders.

What You'll Do

• Handle applicant conversations end-to-end: reply to inbound leads, run discovery calls and counsel prospective fellows on the program, its outcomes and whether it's right for them
• Coordinate the admissions process: application follow‑ups, interview scheduling (including interviews with Anshul), documentation and enrollment
• Qualify applicants carefully, and flag high‑potential founders and poor fits early
• Handle questions and objections about the curriculum, format, fees and payment options clearly and honestly
• Keep the CRM up to date: track every lead, follow‑up and conversion, and share weekly funnel updates
• Pass feedback on lead quality to the marketing team
• Support onboarding for enrolled fellows and help coordinate our offline Fellowship weekends
• Reach out proactively to founder communities, alumni networks and referral partners to find strong applicants
• Hit your monthly and cohort‑level admissions targets

Who You Are (Qualifications)

• 1–3 years of experience in admissions counselling, business development, inside sales or client‑facing roles, ideally in premium education, EdTech, or high‑value B2C products and services
• A track record of converting leads through relationships rather than pressure
• Excellent spoken and written communication in English and Hindi, and comfortable speaking with senior professionals and founders
• Very organised, with strong follow‑up discipline; you don't let leads go cold
• Comfortable with CRMs, Google Workspace and WhatsApp Business
• A real interest in startups, entrepreneurship and venture capital
• Self‑driven, eager to learn, and at ease in a fast‑moving early‑stage team

What We Offer

• Direct work with a three‑time founder and exposure to India's startup and VC ecosystem
• A front‑row seat in a premium program as it scales
• Competitive fixed pay plus performance‑linked incentives
• High ownership from day one and clear room to grow