Business Development Associate

AiSensy; Haldwani; On-site; INR 800,000 - 1,400,000; Full time

Job summary

AiSensy is seeking a Senior Business Development Executive to drive revenue growth by identifying new opportunities, nurturing leads, and closing deals with SMBs, mid-market, and enterprise clients. This role demands a strategic thinker and a hustler with strong B2B SaaS sales experience, especially in WhatsApp marketing and related technologies.

You will collaborate with marketing, product, and customer success to deliver value-driven solutions and build a robust pipeline while targeting

Qualifications

• 2–5+ years of experience in B2B SaaS or tech sales (preferably WhatsApp, MarTech, or Ads Tech).
• Strong understanding of WhatsApp marketing, click-to-WhatsApp ads, and automation workflows.
• Excellent negotiation, communication, and presentation skills.
• Proficiency in tools like Pipedrive, Intercom, LinkedIn Sales Navigator, and Google Workspace.

Responsibilities

• Drive new customer acquisition through outbound and inbound channels.
• Own and manage the entire sales cycle — prospecting, pitching, negotiating, and closing deals.
• Build a strong pipeline using CRM tools and professional networks.
• Achieve and exceed monthly and quarterly revenue targets.

Skills

B2B SaaS sales

Negotiation

Communication

Presentation

Analytical thinking

Hustler mindset

Tools

Pipedrive

Intercom

LinkedIn Sales Navigator

Google Workspace

Job description

AiSensy is a WhatsApp based Marketing & Engagement platform helping businesses like Adani, Delhi Transport Corporation, Yakult, Godrej, Aditya Birla Hindalco, Wipro, Asian Paints, India Today Group, Skullcandy, Vivo, Physicswallah, and Cosco grow their revenues via WhatsApp.

• Enabling 250,000+ Businesses with WhatsApp Engagement & Marketing
• 800 Crores+ WhatsApp Messages exchanged between Businesses and Users via AiSensy per year
• Working with top brands like Delhi Transport Corporation, Vivo, Physicswallah & more
• High Impact as Businesses drive 25-80% Revenues using AiSensy Platform
• Mission-Driven and Growth Stage Startup backed by Marsshot.vc, Bluelotus.vc & 50+ Angel Investor

Role Overview

As a Senior Business Development Executive (Sr. BDE) at AiSensy, you will play a pivotal role in driving revenue growth by identifying new opportunities, nurturing leads, and closing deals with SMBs, mid-market, and enterprise clients.

This role demands a strategic thinker and a hustler with strong B2B SaaS sales experience, especially in WhatsApp marketing, click-to-WhatsApp ads, and related technologies. You’ll work closely with marketing, product, and customer success teams to deliver value-driven solutions to clients.

Key Responsibilities

• Drive new customer acquisition through outbound and inbound channels.
• Own and manage the entire sales cycle — prospecting, pitching, negotiating, and closing deals.
• Build a strong pipeline using tools like Pipedrive, LinkedIn Sales Navigator, and other CRM tools.
• Achieve and exceed monthly and quarterly revenue targets.

2. Solution Selling

• Understand AiSensy's product deeply and pitch tailored solutions to clients.
• Present WhatsApp-based marketing and automation strategies to decision-makers (Founders, CMOs, Growth Heads).
• Develop custom ROI models and proposals to showcase value to clients.

3. Market Development

• Identify new industries and verticals for WhatsApp marketing adoption.
• Collaborate with the marketing and growth team to execute GTM strategies.
• Stay updated on Meta/WhatsApp updates and competitive landscape.

4. Client Relationship Management

• Build strong relationships with key clients to drive retention and upselling.
• Act as a trusted advisor to clients, helping them grow through AiSensy's platform.
• Work closely with Customer Success to ensure smooth onboarding and activation.

5. Reporting & Insights

• Maintain accurate reporting of sales activities, pipeline, and revenue forecasts.
• Provide market feedback to the product team to improve offerings.
• Track sales metrics and KPIs regularly to optimize performance.

Key Requirements

Experience & Skills

• 2-5+ years of experience in B2B SaaS or tech sales (preferably WhatsApp, MarTech, or Ads Tech).
• Strong understanding of WhatsApp marketing, click-to-WhatsApp ads, and automation workflows.
• Excellent negotiation, communication, and presentation skills.
• Proficiency in tools like Pipedrive, Intercom, LinkedIn Sales Navigator, and Google Workspace.

Mindset & Attributes

• Hustler mentality with a bias for action and high ownership.
• Ability to work in a fast-paced startup environment.
• Strong business acumen and analytical thinking.
• Passionate about AI-driven marketing and building solutions for SMBs and enterprises.