B2B Sales

Keka Technologies Private Limited; Coimbatore District; On-site; INR 600,000 - 900,000; Full time

Job summary

NowPurchase is expanding its B2B sales footprint in Coimbatore, seeking a driven sales professional to grow revenue from foundries, steel plants, and manufacturing units. You will manage new customer acquisition, key accounts, and end-to-end sales cycles, including negotiations and receivables.

Ideal candidates have 2+ years in industrial materials sales, strong communication, and a readiness to travel within the territory, with MBA preferred and a B.Tech background.

Qualifications

• Strong communication and interpersonal skills.
• Experience in lead generation, cold calling, and account management.
• Basic technical understanding of industrial/raw material products.
• Strong commercial acumen and negotiation skills.
• Proficiency in Excel / Google Sheets.
• Willingness to travel extensively within the assigned territory.

Responsibilities

• Drive revenue growth in the assigned territory by achieving monthly and quarterly sales targets.
• Ensure consistent conversion of opportunities into business closures.
• Maintain gross margins through pricing and negotiation.
• Manage P&L accountability for the assigned accounts/territory.
• Build and grow existing key accounts; establish relationships with CXOs and procurement teams.
• Identify and acquire new customers in foundries, steel plants, and manufacturing units; develop territory.

Skills

Communication

Lead generation

Cold calling

Account management

Negotiation

Interpersonal skills

Education

B.Tech

MBA preferred

Tools

Excel/Google Sheets

Job description

Building the future of Metal Manufacturing!

NowPurchase is transforming the $140B metal manufacturing industry—the backbone of infrastructure, transportation, and industrial growth. We are building India’s most trusted digital procurement platform for metal manufacturers while creating an operating system that makes procurement smarter, faster, and autonomous.

We are a growing team of 150+ professionals with a strong PAN India presence, supported by multiple offices, warehouses, and processing units, enabling seamless nationwide operations.

Having worked with 250+ foundries across India, we’re now scaling aggressively—across regions, products, and value-added solutions. Our momentum has been recognized globally and nationally, including:

• Financial Times High-Growth Companies Asia-Pacific (2024 & 2025)
• India’s first-ever ESOP buyback by a B2B commerce startup (2024)
• Innovative Startup of the Year – Eastern Leadership Awards 2025
• Dun & Bradstreet Startup50 Award

What the Role Looks Like

• Drive B2B sales of scrap, ferro alloys, and industrial raw materials within the assigned territory
• Acquire new manufacturing customers and expand existing key accounts
• Conduct technical and commercial discussions with plant teams and procurement heads
• Negotiate pricing, contracts, and ensure profitable deal closures
• Manage end-to-end sales cycle including receivables and account growth
• Gather market intelligence and identify growth opportunities

Job Description

Experience: 2+ years

Location: Coimbatore

Qualification: B.Tech, MBA preferred

Job Summary

We are looking for a highly driven B2B Sales professional to manage and grow business within the assigned territory. The role involves new customer acquisition, key account management, and driving revenue through solution-based selling of industrial raw materials while ensuring profitability and strong customer relationships.

Key Responsibilities

• Drive revenue growth in the assigned territory by achieving monthly and quarterly sales targets
• Ensure consistent conversion of opportunities into business closures

2. Gross Margin / P&L / Product Mix Optimization

• Maintain and improve gross margins through effective pricing and negotiation
• Optimize product mix to maximize profitability
• Ensure P&L accountability for the assigned accounts/territory

3. Key Account Management & Customer Retention

• Manage and grow existing key accounts
• Build strong relationships with CXOs, Plant Heads, and procurement teams
• Ensure high customer satisfaction and repeat business

4. New Customer Acquisition & Territory Development

• Identify and acquire new customers in foundries, steel plants, and manufacturing units
• Drive territory expansion through structured field visits and networking
• Build a strong pipeline of potential clients
• Track competitor activities, pricing trends, and market movements
• Coordinate with procurement, operations, and logistics teams for execution
• Provide insights to strengthen sales and sourcing strategy
• Maintain a healthy sales pipeline and track conversion ratios
• Ensure accurate and timely CRM updates
• Prepare daily/weekly sales reports and performance dashboards

7. Receivables & Collection Efficiency

• Monitor outstanding payments and ensure timely collections
• Work closely with finance teams to reduce credit risk and overdue balances

Must-Have

• Strong communication and interpersonal skills
• Experience in lead generation, cold calling, and account management
• Basic technical understanding of industrial/raw material products
• Strong commercial acumen and negotiation skills
• Proficiency in Excel / Google Sheets
• Willingness to travel extensively within the assigned territory

Good-to-Have

• Experience in industries like Metal Manufacturing, Steel, Foundry, Ferro Alloys, Scrap Recycling, or Industrial B2B sectors
• Exposure to companies like Tata Steel, JSW, SAIL, Vedanta, or similar industrial players
• Experience in industrial product sales or solution selling
• Understanding of supply chain and procurement processes