Category Sales

Biz Hero India; Kolkata District; On-site; INR 279,000 - 558,000; Full time

Benefits offered by this job

Medical Insurance (family 3 Lakh)

Accidental Insurance (5 Lakh)

Generous leave (Maternity & Paternity)

Job summary

NowPurchase in Kolkata is seeking an experienced Inside Sales professional to own the full sales cycle for traders. You will source, call, onboard, and convert leads while driving engagement through calls and WhatsApp channels.

Maintain CRM discipline and track closures to hit monthly onboarding and revenue targets. You will lead with a hunter-farmer-retention approach, deepen customer relationships, and position NowPurchase offerings effectively.

Qualifications

• 2–6 years of experience in a sales role.
• Location: Kolkata.
• B.Tech or graduate degree required.

Responsibilities

• Own full-funnel trader sales: sourcing, calling, onboarding, and converting.
• Conduct high-volume outreach via calls and WhatsApp to drive trader engagement.
• Maintain CRM discipline: lead tagging, follow-up cycles, quote dispatch, and closure tracking.
• Achieve monthly targets for trader onboarding and revenue generation.
• Execute Hunter-Farmer-Retention (HFR) sales motions with discipline.
• Understand customer needs, build rapport, and position NowPurchase offerings persuasively.
• Collate market intelligence on pricing, competitor trends, and customer feedback.

Skills

Communication skills

B2B sales experience

Leadership

Account management

Lead generation / Cold calling

Education

B.Tech / Graduate

Job description

About NowPurchase

Building the future of Metal Manufacturing! NowPurchase is transforming the $140B metal manufacturing industry the backbone of infrastructure, transportation, and industrial growth. We are building Indias most trusted digital procurement platform for metal manufacturers while creating an operating system that makes procurement smarter, faster, and autonomous. We are a growing team of 150+ professionals with a strong PAN India presence, supported by 2 registered offices, 7 warehouses, and 2 Processing unit centers, enabling seamless nationwide operations.

Having worked with 250+ foundries across India, were now scaling aggressively across regions, products, and value-added solutions. Our momentum has been recognized globally and nationally, including:

• Financial Times High-Growth Companies Asia-Pacific (2024 & 2025)
• Indias first-ever ESOP buyback by a B2B commerce startup (2024)
• Innovative Startup of the Year Eastern Leadership Awards 2025
• Dun & Bradstreet Startup50 Award
• Deloitte Technology Fast 50, India (2025)

Department - Sales

Experience required - 2-6 Years

Location - Kolkata

Highest Qualification - B.Tech / Graduate

Key Responsibilities:

• Own full-funnel trader sales: sourcing, calling, onboarding, and converting.
• Conduct high-volume outreach via calls and WhatsApp to drive trader engagement.
• Maintain CRM discipline: lead tagging, follow-up cycles, quote dispatch, and closure tracking.
• Achieve monthly targets for trader onboarding and revenue generation.
• Execute Hunter-Farmer-Retention (HFR) sales motions with discipline.
• Understand customer needs, build rapport, and position NowPurchase offerings persuasively.
• Collate market intelligence on pricing, competitor trends, and customer feedback.

What does a typical day look like?

The individual will spend the day engaging with customers to generate and close sales opportunities, following up on leads, and managing key customer relationships. They will handle customer escalations, guide and support the Inside Sales team, monitor sales performance and team productivity, ensure accurate billing and order execution, coordinate with cross-functional teams, and focus on driving TL/BL growth while achieving daily sales and business targets.

Required Skills:

• Strong communication and interpersonal skills
• B2B customer-facing experience
• Team management and leadership
• Account management
• Lead generation and cold calling

  Compensation & Benefits:

  • Compensation: As per industry standards & pedigree of candidate.
  • Medical Insurance: Benefits of group insurance of 3 lakhs for family including parents, spouse, children.
  • Accidental Insurance: Benefits of 5 lakhs of medical insurance for self, covering 24*7
  • Generous leave structure including Maternity & paternity leaves.

  Hiring Process:

  • Screening of applicants and telephonic discussion with HR.
  • Face-to-Face / Video discussion with Hiring Managers.
  • Mettl Assessments.
  • Final round interview with CEO.
  • Email communication on final feedback.