Business Development

NowPurchase; Coimbatore; On-site; INR 900,000 - 1,300,000; Full time

Benefits offered by this job

28 annual leaves

All travel expenses covered

High-visibility role

Category-building journey

Job summary

NowPurchase is seeking a Business Development / Technical Sales professional in Coimbatore/ Chennai to drive consultative sales of value-added industrial products. You will own customer growth, build long-term relationships with foundries, and push high-impact offerings like CarbonMax, GraphiMax, MagMax, BariMax, and additives.

The role emphasizes strategic impact, direct leadership visibility, and accelerated career progression, with travel across regions and ownership of your territory.

Qualifications

• 4+ years of experience in technical/industrial/B2B sales.
• Experience selling to foundries or industrial buyers is a plus.
• Willingness to travel and operate in a high-ownership environment.
• Strong negotiation, communication, and relationship-building skills.

Responsibilities

• Drive consultative, solution-led sales of value-added industrial products.
• Build and grow key foundry accounts across regions.
• Identify new customers and unlock repeat, high-value business.
• Work closely with technical teams to conduct trials and prove product performance.
• Collaborate with procurement and operations to ensure seamless order execution.
• Track market trends, competition, and customer insights to shape category growth.
• Own pricing conversations by demonstrating technical and commercial value.

Skills

Technical sales

B2B sales

Account management

Negotiation

Relationship building

Travel readiness

Education

B.Tech

MBA

Job description

About NowPurchase

Building the future of Metal Manufacturing!

NowPurchase is transforming the $140B metal manufacturing industry—the backbone of infrastructure, transportation, and industrial growth.

We are building India’s most trusted digital procurement platform for metal manufacturers while creating an operating system that makes procurement smarter, faster, and autonomous.

We are a growing team of 150+ professionals with a strong PAN India presence, supported by multiple offices, warehouses, and processing units, enabling seamless nationwide operations.

Having worked with 250+ foundries across India, We’re now scaling aggressively—across regions, products, and value-added solutions. Our momentum has been recognized globally and nationally,

Including

• Recognized in High Growth Companies by the Financial Times & The Economic Times in 2023 - 2026.


• Featured in Forbes Asia 100 to Watch 2026.


• Innovative Startup of the Year - Eastern Leadership Awards 2025


• Dun & Bradstreet Startup50 Award


• Deloitte Technology Fast 50, India (2025)

Why this role matters?

This is not a transactional sales role.

You will own customer growth, build long-term relationships with foundries, and drive adoption of high-impact, value-added products like CarbonMax, GraphiMax, MagMax, BariMax, and specialized additives.

This category is a top strategic priority for leadership, giving you direct visibility, ownership, and career acceleration.

Your Role at a Glance

Role: Business Development / Technical Sales

Experience: 4-8 years

Location: Coimbatore/ Chennai

Reporting to: Assistant General Manager - Sales

Qualification: B.Tech, MBA

What You’ll Be Doing

• Drive consultative, solution-led sales of value-added industrial products


• Build and grow key foundry accounts across regions


• Identify new customers and unlock repeat, high-value business


• Work closely with technical teams to conduct trials and prove product performance


• Collaborate with procurement and operations to ensure seamless order execution


• Track market trends, competition, and customer insights to shape category growth


• Own pricing conversations by demonstrating technical and commercial value

What Your Day Actually Looks Like

• Meeting foundry owners, plant heads, and production teams


• Converting trials into long-term supply relationships


• Expanding product baskets within existing accounts


• Coordinating internally to improve margins and customer experience


• Travelling across regions and owning your territory like a business

What Sets This Role Apart

• End-to-end ownership: acquisition - trials - repeat business


• Deep collaboration with technical & procurement teams


• Clear growth path into Regional Sales or Category Leadership roles

What We’re Looking For

• 4+ years of experience in technical / industrial / B2B sales


• Comfort with plant-level selling and consultative discussions


• Strong negotiation, relationship-building, and problem-solving skills


• Willingness to travel and operate in a high-ownership environment


• Exposure to foundry, metals, chemicals, consumables, or industrial products is a big plus

Compensation & Benefits

• Competitive CTC as per industry standards & candidate pedigree.


• 28 annual leaves, in addition to maternity, paternity, marriage, and bereavement leave.


• All business-related travel, accommodation, meals, and on-field expenses are fully covered.


• High-visibility role with leadership exposure.


• Opportunity to be part of a category-building journey.

Hiring Process

• HR screening & discussion


• Interview with Hiring Managers


• Mettl Assessment


• Final round with Director


• Offer & onboarding