Business Analyst | Customer Analytics | Bengaluru | F2F 24th Sep

Quess IT Solutions; Bengaluru; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Quess IT Solutions in Bengaluru, Karnataka, invites a Business Analyst with 2.5 to 4.5 years of experience to join our on-site team. The role focuses on loyalty program analytics, customer behavior insights, and building dashboards to track KPIs.

You will work with cross-functional teams, translate business questions into data problems, and contribute to marketing effectiveness through data-driven recommendations.

Qualifications

• Master's degree in a quantitative field or MBA.
• Experience in Customer or Marketing Insights.
• Strong business acumen with ability to translate data into actionable recommendations.
• Experience working in a start-up environment and loyalty analytics.
• Proficiency in SQL, Excel, Python, and Power BI/Looker Studio.

Responsibilities

• Analyse loyalty program data to understand customer behavior and nudges that strengthen brand loyalty.
• Develop and maintain dashboards and reporting frameworks to track KPIs (Acquisition, Retention, Cross Shopping Behaviour, Customer Lifecycle).
• Translate business questions into analytical problems and deliver data-driven recommendations.
• Identify performance trends, anomalies, and optimization opportunities across channels and campaigns.
• Collaborate with planning teams to evaluate campaign performance and optimization strategies based on data insights.
• Support testing frameworks (A/B testing, geotests, lift analysis) and interpretation of results.
• Ensure data accuracy, tracking integrity, and attribution across data streams and partnerships.

Skills

SQL

Excel

Python

Data analysis

Education

Master's degree in quantitative discipline or MBA

Tools

Power BI

Looker Studio

Job description

Job Title: Business Analyst

Experience: 2.5 years to 4.5 years
Interview Mode - Face to Face16 th Sep 2026 -Face to face
Work Mode - Onsite (5 Days)

Job Title: Business AnalystJob Location: CSi, 5 Floor, East Wing, 77 Town Center, 3, Yemalur, Bengaluru, Karnataka 560037

Job Role: Analyse loyalty program data and understand customer behaviour and nudges that can strengthen brand loyalty and partnershipsDevelop and maintain performance dashboards and reporting frameworks to track key KPIs(Acquisition, Retention, Cross Shopping Behaviour, Customer Lifecycle, etc).Translate business questions into analytical problems and deliver data-driven recommendations to improve marketing effectiveness.Identify performance trends, anomalies, and optimization opportunities across channels,campaigns, and markets.Work closely with Shukran planning team to evaluate campaign performance and recommend optimization strategies based on data insights.Contribute to incrementality measurement by supporting testing frameworks (A/B testing, geotests, lift analysis) and interpreting results.Partner with DE to ensure data accuracy, tracking integrity, and proper attribution across different data streams and partnerships.Analyse customer behaviour, cohort performance, and funnel metrics to uncover growth opportunities and inefficiencies.Work across different third-party data sources and create models for forecasting, demandplanning and generate insightsAutomate reporting processes to Power BI dashboards and improve data workflows to enhance efficiency and reduce manual effort.Stay updated with analytics tools, methodologies, and industry best practices to continuously enhance analytical capabilities.Contribute to building a data-driven culture by standardizing reporting, documentation, and best practices across teams.

Who are we looking for?

Masters degree in any quantitative discipline or MBA. Candidates fromStatistics/Economics/Mathematics or Operations Research background will be preferred.Previous work experience in Customer or Marketing Insights profile, with strong businessacumen and ability to translate data insights into meaningful business recommendations.Strong drive and passion to work in a start-up kind of environment and deliver business impactthrough loyalty analytics.Expertise in analytical tools such as SQL, Excel, Python and Looker Studio/Power-BIWorking knowledge in analytical techniques such as Linear Regression, Logistic Regression,Cluster analysis, Market Basket analysis, etc.Excellent verbal and written presentation skillsProven experience in delivering analytical solutions within mid to large size project teams and working in on-shore & off-shore environment.