BTL Marketing Manager (Mumbai/Thane)

1 Finance; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

1 Finance in Mumbai seeks a hands-on Activation & Operations Lead to develop and execute detailed activation plans for new FPCs, coordinate pre-launch activities, and ensure readiness across departments.

You will analyze markets to identify optimal locations, collaborate with Marketing for localized campaigns, and manage facility setup, compliance, and post-launch optimization to deliver measurable results.

Qualifications

• Bachelor's degree in Business Administration, Operations, Marketing, or related field (MBA preferred).
• Proven experience in activation or operations management, preferably in the financial services or retail sector.
• Excellent interpersonal and negotiation skills to manage external stakeholders such as property owners and contractors.
• Strong analytical skills to evaluate location performance and market potential.
• Familiarity with financial products and advisory services is a plus.

Responsibilities

• Develop and execute detailed activation plans for new FPCs, including pre-launch timelines, operational requirements, and stakeholder coordination
• Conduct market analysis to identify suitable locations in alignment with business objectives
• Partner with marketing teams to create localized campaigns to promote new FPCs for lead generation
• Collaborate with internal teams (Operations, Marketing, IT, HR and compliance) to ensure readiness before the go-live date
• Oversee facility setup, infrastructure, event arrangements, and technology enablement to ensure operational efficiency
• Secure all necessary regulatory, compliance, and legal approvals for the projects
• Monitor early performance metrics (e.g., client acquisition, revenue generation) to assess FPC success and identify improvement areas
• Gather feedback from employees and clients to refine operations and customer experience
• Address bottlenecks in operational efficiency during the post-activation phase
• Plan and execute on-ground events and campaigns to boost brand visibility and attract potential clients to new centers
• Ensure events are aligned with the company’s strategic goals and deliver measurable results

Skills

Interpersonal skills

Negotiation skills

Analytical skills

Stakeholder management

Project coordination

Education

Bachelor's degree in Business Administration, Operations, Marketing, or related field

MBA preferred

Job description

• Develop and execute detailed activation plans for new FPCs, including pre-launch timelines, operational requirements, and stakeholder coordination
• Conduct market analysis to identify suitable locations in alignment with business objectives
• Partner with marketing teams to create localized campaigns to promote new FPCs for lead generation
• Collaborate with internal teams (Operations, Marketing, IT, HR and compliance) to ensure readiness before the go-live date
• Oversee facility setup, infrastructure, event arrangements, and technology enablement to ensure operational efficiency
• Secure all necessary regulatory, compliance, and legal approvals for the projects
• Monitor early performance metrics (e.g., client acquisition, revenue generation) to assess FPC success and identify improvement areas
• Gather feedback from employees and clients to refine operations and customer experience
• Address bottlenecks in operational efficiency during the post-activation phase
• Plan and execute on-ground events and campaigns to boost brand visibility and attract potential clients to new centers
• Ensure events are aligned with the company’s strategic goals and deliver measurable results

Responsibilities

• Develop and execute detailed activation plans for new FPCs, including pre-launch timelines, operational requirements, and stakeholder coordination
• Conduct market analysis to identify suitable locations in alignment with business objectives
• Partner with marketing teams to create localized campaigns to promote new FPCs for lead generation
• Collaborate with internal teams (Operations, Marketing, IT, HR and compliance) to ensure readiness before the go-live date
• Oversee facility setup, infrastructure, event arrangements, and technology enablement to ensure operational efficiency
• Secure all necessary regulatory, compliance, and legal approvals for the projects
• Monitor early performance metrics (e.g., client acquisition, revenue generation) to assess FPC success and identify improvement areas
• Gather feedback from employees and clients to refine operations and customer experience
• Address bottlenecks in operational efficiency during the post-activation phase
• Plan and execute on-ground events and campaigns to boost brand visibility and attract potential clients to new centers
• Ensure events are aligned with the company’s strategic goals and deliver measurable results

Skills

• Bachelor's degree in Business Administration, Operations, Marketing, or related field (MBA preferred)
• Proven experience in activation or operations management, preferably in the financial services or retail sector
• Excellent interpersonal and negotiation skills to manage external stakeholders such as property owners and contractors
• Strong analytical skills to evaluate location performance and market potential
• Familiarity with financial products and advisory services is a plus