BTL Marketing Activation

SOBHA; Bengaluru; On-site; INR 1,100,000 - 1,900,000; Full time

Job summary

SOBHA Ltd. is seeking a dynamic BTL Marketing Activation professional for an on-site role in Bengaluru. You will execute activations, conceptualize luxury events, and manage vendors to deliver high-impact campaigns.

Work closely with the Regional Head to plan and aggressively implement marketing initiatives, own the event calendar, forge partnerships with luxury brands, and ensure flawless on-ground execution across micro-markets.

Qualifications

• Bachelor's/masters degree in marketing, business, or related field.
• Excellent written and verbal communication skills.
• Proven track record in event management within the luxury market.
• Ability to conceptualize and execute luxury event concepts.

Responsibilities

• Assist the Regional Head in planning and implementing marketing activities for projects.
• Lead end-to-end planning and execution of BTL activities for launches and campaigns.
• Generate innovative BTL ideas for micro-markets to boost visibility.
• Conceptualize and design luxury events aligned with brand standards.
• Maintain an event calendar for weekly, monthly, quarterly events.
• Plan and establish collaborations for co-branded events with luxury brands.
• Coordinate with vendors and internal teams to ensure smooth execution.
• Manage vendors, track activities across projects, budget, and monthly targets.

Skills

Excellent communication

Event management

Brand partnerships

Creative concept development

Education

Bachelor's/Master's degree in marketing or related field

Job description

OBJECTIVES OF THIS ROLE:

This is a full-time on-site role for a BTL Marketing Activation professional at SOBHA Ltd. The role involves executing BTL activations, conceptualizing events, and managing vendors

We are looking for a high-energy, results-driven professional who takes full ownership, gets things done, and delivers impact. This role demands a strategic executor with sharp planning and execution skills, capable of coordinating with multiple stakeholders and driving projects to completionon time, every time.

The ideal candidate is a go-getter with a deep understanding of advertising, brand collaborations, and event generation in the luxury industry. They must have the ability to conceptualize and execute high-impact BTL activations, craft innovative event strategies, and forge powerful partnerships with top-tier luxury brands.

This individual will work closely with the Regional Head to not only plan but aggressively implement marketing initiatives, ensuring brand dominance in micro-markets through cutting-edge activations. They will own the event calendar, drive brand alliances, and relentlessly push for excellence in execution.

KEY RESPONSIBILITIES:

• Assisting the Regional Head for planning and implementation of marketing activities for the respective projects
• Leading end to end planning and execution of BTL activities for launch and sustenance campaigns with seasonal experience in on-ground activations & promotions.
• Generate innovative BTL activation ideas tailored to micro-markets, enhancing local visibility and engagement.
• Conceptualize and design events catering to the luxury market, ensuring alignment with brand standards and customer expectations.
• Develop and maintain a comprehensive event calendar encompassing weekly, monthly, and quarterly events for residential themed projects.
• Plan and establish collaborations for co-branded events and brand alliances, fostering relationships with luxury brands for partnerships and event participation.
• Liaise with vendors and internal teams to ensure smooth event coordination and also monitor that marketing collaterals are in place at the respective project sites.
• Responsible for end-to-end BTL activations by managing vendors, tracking daily activities across projects, planning within budgets, and owning monthly Opps & Site visit marketing targets for each project.

SKILLS AND QUALIFICATIONS

• Bachelors/masters degree in marketing, business, or related field
• Excellent written and verbal communication skills
• Proven track record in event management with a focus on the luxury market, demonstrating creativity and strategic thinking.
• Adept at generating unique event concepts and experiences that resonate with the luxury audience

We need a closer—someone who thrives under pressure, takes charge, and turns vision into reality. No excuses. Just results.

Willingness to work 6days a week, including weekends.