Braze Solutions Architect

MyCareernet; Chennai District; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

MyCareernet is offering an exciting opportunity for an experienced professional to architect end-to-end Braze solutions in Chennai, India. You will collaborate with marketing and IT teams to optimize customer engagement strategies across various channels, utilizing your expertise in telecommunications and Martech solutions. Ideal candidates will have over 5 years of experience, strong integration skills, and a background in Agile methodologies. A Bachelor's or Master's degree in Engineering is required. Join us to advance customer engagement technologies!

Qualifications

• 5+ years of experience in Martech, focusing on telecom or digital marketing.
• Strong experience in multi-channel campaign strategies using SMS, push notifications, and emails.
• Experience working in Agile/Scrum delivery environments.

Responsibilities

• Architect Braze solutions integrated with CRM and billing systems.
• Collaborate with teams to create scalable technical solutions.
• Design and implement personalization strategies using customer data.

Skills

Braze customer engagement solutions

Integration with CRM platforms

Telecom compliance standards

Optimizely CMS expertise

Stakeholder management

Education

Bachelor's or Master's degree in Engineering

Tools

Optimizely

Salesforce

mParticle

Segment

Job description

Roles and Responsibilities

• Architect end-to-end Braze solutions integrated with telecom systems such as CRM platforms and billing systems for targeted campaigns and real-time customer analytics.
• Collaborate with marketing, analytics, product, and IT teams to translate campaign requirements into scalable technical solutions aligned with business goals.
• Develop prototypes, troubleshoot campaign performance issues, and optimize Braze configurations across SMS, push notification, and email channels.
• Act as the Braze Subject Matter Expert (SME) and provide guidance on best practices, QA testing, audience segmentation, automation workflows, and advanced campaign configurations.
• Integrate Braze with Customer Data Platforms (CDPs) such as mParticle and Segment, along with CRM platforms such as Salesforce to unify customer data and support cross-functional collaboration.
• Design and implement scalable personalization and engagement strategies using customer data and behavioral insights.
• Mentor technical teams, establish documentation standards, and ensure adherence to governance, security, and telecom compliance requirements.
• Support integration and orchestration of enterprise Martech ecosystems including APIs, ETL pipelines, and real-time data exchange frameworks.
• Participate in Agile ceremonies, sprint planning, technical reviews, and stakeholder discussions to ensure successful project delivery.

Skills Required

Must-Have:

• Lead the design and delivery of Braze-powered customer engagement solutions for telecom clients, focusing on multi-channel campaigns including SMS, push notifications, and email communications.
• Strong experience in integrating Braze with enterprise systems such as CRM platforms, CDPs, billing systems, and analytics platforms to enable personalized and scalable customer engagement workflows.
• 5+ years of experience in Martech with strong expertise in Optimizely CMS (Versions 11/12) and telecom or digital marketing domain experience.
• Strong understanding of telecom compliance standards, enterprise integration patterns, ETL processes, and data virtualization concepts.
• Experience working in Agile/Scrum delivery environments with strong stakeholder management and communication skills.

Preferred Qualifications

• Optimizely Content Cloud Certified Developer certification or certifications in related platforms such as Microsoft Azure.
• Familiarity with AI/ML-driven optimization tools and telecom use cases such as IoT solutions, customer churn prevention, and predictive engagement analytics.

Education

Bachelor's or Master's degree in Engineering