Braze Development Manager

Dentsu Aegis Network Ltd.; Pune District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

A leading digital marketing firm in India is seeking a Lead Solutions Architect to oversee the implementation of Braze and guide software engineering teams. The role requires at least 8 years of experience, with a strong focus on digital marketing integration, project management, and effective communication with clients and teams. Successful candidates will have deep expertise in Braze, API integrations, and digital campaign strategies. This is a full-time, permanent position located in Pune District.

Qualifications

• 8+ years of experience, including 3-4 years with Braze.
• Certified in Braze.
• Experience in marketing automation and customer experience.

Responsibilities

• Lead implementation and configuration for Braze.
• Serve as a technical liaison for development teams.
• Conduct client meetings and solution presentations.

Skills

Experience with Braze

Digital marketing KPIs

Excellent communication skills

Project management

Fluent in English

Tools

SDKs

API integrations

Google Tag Manager

Job description

The purpose of this role is to lead, develop and improve teams of software engineers with various skills, so that a high-quality end product is delivered. To provide technical guidance, to support analysis and design in order to deliver products aligned to the customer’s requirements and company standards.**Job Description:****Job Description****Details**Business Title: **Lead Solutions Architect**Years of Experience: **8+ years** **At least 3 to 4 years’ experience in Braze** **at least 4 years’ experience in Implementation****Job Description**\* Design and manage a complete implementation and configuration for Braze, from implementing the SDK, leveraging APIs, through to creating app groups, segments, campaigns, canvas' content cards, and currents - the full lifecycle. \* Work with the client during discovery phase to develop the use cases and implementation requirements \* Document the technical requirements to be used in solution design and for implementation \* Serve as a technical liaison and consultant for the client's web and app developers and engineers \* Develop necessary code within the platform \* Architect and implement tags, SDKs, API connections, and other connectors to enable data ingestion and/or campaign activation across all the client's digital channels \* Conduct training, deliver presentations, and lead meetings with clients and partners \* Assist with the pre-sales process & Meet with potential clients, understand their requirements and translate into a proposal or Statement of Work. \* Understand and have experience in using Liquid to set dynamic attributes and events \* Ability to manage project life cycles of digital solutions (scoping, milestone planning, KPI, delivery).**Must have skills**A minimum of 3-5 years' experience working with Braze \* Be certified in Braze \* Previously worked with clients to understand their data, segmentation and customer experience in marketing automation projects \* **Deep knowledge of Internet technologies and system integration (e.g. web programming, API integrations, ETL configuration, cookie-based applications, mobile SDKs, ...)** \* Understanding of digital advertising and digital marketing KPIs and metrics \* Experience in engaging, collaborating, advocating and negotiating solution architecture and design with platform architects. \* Excellent written and verbal communication skills. \* Must be comfortable speaking in public and interacting with C-level executives, marketers, web developers, engineers, analysts and ad agencies. \* Ability to work across multiple projects. \* Fluent in English - written and verbal fluency**Good to have skills**\* Knowledge of other marketing automation products such as Salesforce Marketing Cloud, etc. \* Broader web and database development experience. \* Experience with marketing automation platforms or customer data platforms from other vendors. \* Ability to work with tag management systems such as Google Tag Manager. \* Knowledge of MarTech industry challenges such as 3P cookie, privacy laws etc.**Shift timing**Work in client specific time zones IST/GMT/EST / ANZ Time zone**Location:**DGS India - Bengaluru - Manyata N1 Block**Brand:**Merkle**Time Type:**Full time**Contract Type:**Permanent