Brand Strategy Consultant

Nians; Gurugram District; On-site; INR 3,000,000 - 6,000,000; Full time

Job summary

Nians is seeking a seasoned Senior Brand Strategist to lead brand strategy, positioning, and integrated communication initiatives for diverse clients. You will blend consumer insights with business acumen to build differentiated brands and drive growth.

You will guide brand roadmaps, oversee cross-functional teams, mentor junior strategists, and translate business challenges into compelling narratives and measurable campaigns across digital, social, and traditional channels.

Qualifications

• 10–14 years of experience in brand strategy, advertising, marketing, or brand consulting.
• Proven expertise in brand positioning, brand architecture, integrated campaigns, and strategic planning.
• Strong storytelling, presentation, leadership and client management skills.

Responsibilities

• Lead brand strategy, positioning, architecture, value proposition, and messaging frameworks.
• Develop comprehensive brand roadmaps aligned with client objectives and market opportunities.
• Drive consumer research, competitive intelligence, audience segmentation, and market analysis.
• Translate business challenges into compelling brand narratives, creative briefs, and communication strategies.
• Lead integrated brand campaigns across digital, social media, and traditional channels.
• Partner with creative, digital, media, and business teams to ensure consistent brand execution.
• Build trusted client relationships, lead strategic presentations, and influence senior stakeholders.
• Mentor strategy teams, establish strategic excellence, and oversee the quality of deliverables.
• Measure brand performance, campaign effectiveness, and business impact to optimize strategies.
• Stay ahead of industry trends, cultural shifts, consumer behavior, and emerging technologies.

Skills

Brand positioning

Brand architecture

Integrated campaigns

Strategic planning

Consumer psychology

Market research

Business strategy

Storytelling

Leadership

Client management

Job description

Nians is looking for a seasoned Senior Brand Strategist to lead brand strategy, positioning, and integrated communication initiatives for diverse clients. The ideal candidate will combine strategic thinking, consumer insights, creative excellence, and business acumen to build differentiated brands and drive measurable business growth.

Responsibilities

• Lead brand strategy, positioning, architecture, value proposition, and messaging frameworks.
• Develop comprehensive brand roadmaps aligned with client business objectives and market opportunities.
• Drive consumer research, competitive intelligence, audience segmentation, and market analysis.
• Translate business challenges into compelling brand narratives, creative briefs, and communication strategies.
• Lead integrated brand campaigns across digital, social media, and traditional channels.
• Partner with creative, digital, media, and business teams to ensure consistent brand execution.
• Build trusted client relationships, lead strategic presentations, and influence senior stakeholders.
• Mentor strategy teams, establish strategic excellence, and oversee the quality of deliverables.
• Measure brand performance, campaign effectiveness, and business impact to optimize strategies.
• Stay ahead of industry trends, cultural shifts, consumer behavior, and emerging technologies.

Qualifications

• 10–14 years of experience in brand strategy, advertising, marketing, or brand consulting.

Required Skills

• Proven expertise in brand positioning, brand architecture, integrated campaigns, and strategic planning.
• Strong understanding of consumer psychology, market research, and business strategy.
• Excellent storytelling, presentation, leadership, and client management skills.
• Ability to connect brand strategy with creative execution and measurable business outcomes.
• Experience leading cross-functional teams and mentoring strategic talent.
• A strong portfolio demonstrating brand-building expertise and successful strategic initiatives.