Brand Strategist

Xpresso Global; Kozhikode district; Sur place; INR 900 000 - 1 800 000; Plein temps

Résumé du poste

Xpresso Global is seeking a Brand Strategist to develop insight-driven brand and campaign strategies that align business objectives with creative outputs. The role emphasizes shaping compelling brand narratives, ensuring consistency across channels, and contributing to high-impact marketing campaigns and sales pitches.

You will bridge business challenges with strategic direction, guide collaboration with creative teams, and act as custodian of brand consistency while supporting sales through

Responsabilités

• Brand positioning, architecture, and communication frameworks
• Translate business challenges into clear strategic directions
• Generate actionable consumer, market, and cultural insights
• Define brand messaging, tone of voice, and campaign territories
• Collaborate closely with creative teams to guide concept and idea development
• Interpret client briefs into compelling strategic narratives
• Develop structured pitch frameworks (problem insight idea solution)
• Support sales teams in creating persuasive and impactful presentations
• Contribute to storytelling and differentiation within pitches
• Provide clear strategic briefs to design, content, and digital teams
• Ensure all deliverables are aligned with the defined strategy
• Review and guide execution across all stages of development
• Act as the custodian of brand consistency across all outputs

Description du poste

Job Description

Brand Strategist - Xpresso Global

About the Role

The Brand Strategist will be responsible for developing and executing insight-driven brand and campaign strategies that effectively align business objectives with creative outputs.

This role plays a critical part in shaping compelling brand narratives, ensuring consistency across all communication channels, and contributing to high-impact marketing campaigns and successful sales pitches.

The position requires a balanced combination of analytical thinking, creativity, and cross-functional collaboration. Additional responsibilities may be assigned based on evolving business requirements.

Role Purpose

To drive insight-led brand and campaign strategies that bridge business objectives with creative execution, while maintaining consistency across all brand outputs and contributing to successful sales initiatives.

Primary Responsibilities

Brand & Campaign Strategy

• Develop brand positioning, architecture, and communication frameworks
• Translate business challenges into clear strategic directions
• Generate actionable consumer, market, and cultural insights
• Define brand messaging, tone of voice, and campaign territories
• Collaborate closely with creative teams to guide concept and idea development

Secondary Responsibilities

Sales Pitch Strategy

• Interpret client briefs into compelling strategic narratives
• Develop structured pitch frameworks (problem insight idea solution)
• Support sales teams in creating persuasive and impactful presentations
• Contribute to storytelling and differentiation within pitches

Tertiary Responsibilities

Strategy Implementation & Governance

• Provide clear strategic briefs to design, content, and digital teams
• Ensure all deliverables are aligned with the defined strategy
• Review and guide execution across all stages of development
• Act as the custodian of brand consistency across all outputs