Brand Strategist

Hiringeye Solutions; Hyderabad; Vor Ort; INR 400.000 - 560.000; Vollzeit

Zusammenfassung

Hiringeye Solutions in Hyderabad seeks a brand manager to develop a clear brand identity, positioning, and voice for the saree store. You will understand target customers, their preferences, and buying behaviour to shape messaging and campaigns.

You will plan seasonal campaigns for festivals, weddings, and new collections; guide social media content, storytelling, and promotions; ensure consistent branding across store, website, packaging and social media; collaborate with designers, sales

Aufgaben

• Develop a clear brand identity, positioning, and voice for the saree store.
• Understand the target customers, their preferences, and buying behaviour.
• Create strategies to differentiate the brand from competing fashion stores.
• Plan seasonal campaigns for festivals, weddings, and new collections.
• Guide social media content, photoshoots, storytelling, and promotions.
• Maintain consistent branding across the store, website, packaging, and social media.
• Work with designers, sales teams, and marketing partners to execute campaigns.
• Track fashion trends and recommend suitable product and content ideas.
• Monitor campaign performance, customer feedback, and brand awareness.
• Build long-term strategies to increase customer trust, engagement, and sales.

Jobbeschreibung

Role & responsibilities

1. Develop a clear brand identity, positioning, and voice for the saree store.
2. Understand the target customers, their preferences, and buying behaviour.
3. Create strategies to differentiate the brand from competing fashion stores.
4. Plan seasonal campaigns for festivals, weddings, and new collections.
5. Guide social media content, photoshoots, storytelling, and promotions.
6. Maintain consistent branding across the store, website, packaging, and social media.
7. Work with designers, sales teams, and marketing partners to execute campaigns.
8. Track fashion trends and recommend suitable product and content ideas.
9. Monitor campaign performance, customer feedback, and brand awareness.
10. Build long-term strategies to increase customer trust, engagement, and sales.