Marketing Specialist

CoffeeBeans; Bengaluru; Vor Ort; INR 1.500.000 - 2.500.000; Vollzeit

Zusammenfassung

A prominent technology solutions firm in Bengaluru is seeking an experienced Solutions Marketing Manager. You will develop and execute marketing strategies that position the company as a leader in technology transformation and AI readiness. The ideal candidate has a strong background in B2B technology marketing and at least 5 years of experience in the field. This role involves strategic marketing, content creation, digital marketing management, and event planning. Competitive compensation and a full-time role offered.

Qualifikationen

• 5+ years of experience in B2B technology marketing, particularly in IT services.
• Demonstrable record of successful marketing campaigns.
• Experience marketing to SMB and mid-market businesses.

Aufgaben

• Develop comprehensive marketing strategies aligned with technology solutions.
• Create high-quality, educational content about data and AI platforms.
• Manage digital marketing initiatives to drive website traffic and lead generation.

Kenntnisse

Marketing automation tools

Data platforms understanding

Digital marketing tactics

Project management

Ausbildung

Bachelor's degree in Marketing or related field

MBA preferred

Tools

CRM systems

Analytics platforms

Jobbeschreibung

Overview

We are seeking an experienced Solutions Marketing Manager to develop and execute marketing strategies that position CoffeeBeans as the premier partner for technology transformation and AI readiness. This role will be instrumental in communicating our value proposition to prospective clients and employees, and building brand awareness. The ideal candidate will have a strong background in technology marketing, with experience in data platforms, cloud solutions, and enterprise technology services.

Responsibilities

• Strategic Marketing
  • Develop comprehensive marketing strategies that align with our company's pivot toward technology solutions
  • Create compelling messaging and positioning for our service offerings (Data Strategy, Data Engineering, ML Solutions, and AI agents)
  • Collaborate with solution delivery teams to understand technical capabilities and translate them into business benefits
  • Work with the leadership team to refine our value proposition and market positioning
• Content Development & Management
  • Create high-quality, educational content that demonstrates our expertise in data and AI platforms and technology transformation (white papers, case studies, blog posts, webinars)
  • Develop industry-specific marketing materials that address unique challenges in healthcare, manufacturing, financial services, and e-commerce
  • Craft compelling case studies highlighting successful client implementations across our service offerings
  • Oversee the creation of sales enablement materials to support our business
• Digital Marketing
  • Manage the company's digital marketing initiatives across various channels
  • Drive traffic to our website through SEO/SEM, content marketing, and social media
  • Implement and optimize lead generation campaigns for the full range of our service
  • Analyze digital marketing performance and optimize strategies for maximum ROI
  • Collaborate with web development teams to enhance our online presence and user experience
• Event & Partner Marketing
  • Plan and execute industry events, webinars, and workshops to showcase our AI readiness expertise
  • Develop co-marketing initiatives with our technology partners (Cloud Partners and Data & AI Partners)
  • Identify speaking opportunities and industry events to enhance our visibility and thought leadership
  • Create and manage partner marketing programs to leverage partner ecosystems
• Analytics & Reporting
  • Establish marketing KPIs aligned with business objectives
  • Track and analyze marketing campaign performance across channels
  • Provide regular reports on marketing effectiveness and lead generation
  • Implement data-driven approaches to continuously improve marketing ROI

Qualifications

• Education & Experience
  • Bachelor's degree in Marketing, Business, Computer Science, or a related field; MBA preferred
  • 5+ years of marketing experience in B2B technology marketing, preferably in IT services, data solutions, or AI/ML space
  • Demonstrable experience in creating and executing successful marketing campaigns for
  • Experience marketing to SMB and mid-market businesses
• Skills & Knowledge
  • Strong understanding of data platforms, cloud infrastructure, and enterprise technology solutions
  • Experience with marketing automation tools, CRM systems, and analytics platforms
  • Excellent content creation and copywriting skills, with the ability to translate complex technical concepts into business benefits
  • Proficient in digital marketing tactics including SEO/SEM, email marketing, and social media
  • Understanding of B2B sales cycles and lead generation strategies for technology services
  • Project management experience with the ability to manage multiple initiatives simultaneously
• Personal Attributes
  • Strategic thinker with a creative mindset and attention to detail
  • Strong communication and interpersonal skills
  • Ability to collaborate effectively with technical teams, sales, and executives
  • Self-motivated with a results-oriented approach
  • Adaptable to the evolving landscape of AI technologies and market demands

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Consulting and Engineering