Brand Solutions Manager

Barcode Entertainment : Strategic Brand Solutions; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Barcode Entertainment, part of Ykone group, is seeking a Brand Solutions Manager in Bengaluru to drive influencer-led campaigns for top brands. You will spot opportunities, develop insight-led strategies, and lead outreach to marketing heads and CMOs. Collaborate with internal strategy, creative, and influencer teams to shape proposals.

If you thrive on turning insights into measurable opportunities and negotiating meetings, join us.

Qualifications

• 2+ years in brand solutions, business development, or partnerships.
• Strategic thinker who spots brand opportunities early.
• Strong understanding of influencer marketing landscape in India.
• Excellent written and verbal communication for cold outreach.

Responsibilities

• Identify brands investing in influencer marketing in India.
• Analyse marketing strategies to find gaps and opportunities.
• Create insight-led influencer strategies ahead of briefs.
• Outreach to brand decision-makers and open doors.

Skills

Brand solutions

Business development

Partnerships

Influencer marketing

Strategic thinking

Tools

LinkedIn

CRM tools

Job description

Barcode Entertainment is a leading influencer marketing agency, known for collaborating with premium brands and creators to deliver creative campaigns. Now part of Ykone group, a global influencer marketing network, we are expanding our reach both nationally and internationally and redefining what brand-creator partnerships can achieve at scale.

About the role

We're looking for a sharp, proactive Brand Solutions Manager who leads with thinking and follows through with action. This is not a role for someone who waits for briefs. You will identify brands worth going after, find the gap or opportunity in their current marketing, build a compelling insight-led strategy around it. And then use that strategy to open the doors. The pitch is your introduction. The relationship is what you build from there.

If you're someone who reads a brand's campaign, immediately spots what's missing, and knows exactly what to tell the brand team to get a meeting, this role is for you.

What you'll do

Primary - Identify & Strategise

• Continuously scan the market to identify brands actively investing in influencer marketing in India
• Analyse their current marketing approach and identify gaps, whitespaces, or untapped opportunities
• Build sharp, insight-led influencer marketing strategies tailored to the brand unprompted, before any brief exists
• Stay deeply plugged into platform trends, creator culture, and pop culture to keep pitches relevant and timely

Secondary - Outreach & open doors

• Use your strategy as the hook to reach out to brand decision-makers. (Marketing heads, CMOs, founders, brand managers)
• Initiate conversations via LinkedIn, email, WhatsApp, calls, events, and your own network
• Pitch with confidence, handle objections, and convert initial interest into a defined brief or meeting
• Collaborate with internal strategy, creative, and influencer teams to develop the full campaign proposal
• Manage the conversation through to closure, ensuring alignment between client expectations and delivery

What we're looking for

• 2+ years of experience in brand solutions, business development, or partnerships, ideally within influencer marketing, digital marketing, or a creative agency
• A strategic thinker who can spot a brand opportunity before the brand does
• Strong understanding of Instagram, YouTube (TikTok is a plus), and the broader creator economy in India
• Excellent written and verbal communication, you can write a cold email or LinkedIn message that actually gets a reply
• Comfortable initiating conversations with senior decision-makers without a warm introduction
• Highly organised, self-directed, and comfortable working without a playbook
• Genuine passion for brands, culture, and the influencer space

The one thing that matters most

You should be able to look at a brand, identify what's missing in their influencer marketing, build a strategy around it, and get in front of the right person at the brand team.

All before anyone asks you to.

If that sounds like how you already think, we'd like to meet you.