Brand Solutions Lead

Schbang Digital Solution Pvt Ltd.; Mumbai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Schbang Digital Solution Pvt Ltd. in Mumbai is seeking a Brand Solutions Lead with 4 to 5 years of relevant experience to strategize monthly digital marketing plans aligned with client briefs and brand objectives.

You will manage a team, oversee campaign planning, budget tracking, and collaborate with creative, content, and analytics teams to drive integrated campaigns and renewals.

The role emphasizes data-driven insights and upselling opportunities to maximize client value.

Qualifications

• 4 to 5 years in a relevant field.
• Thorough knowledge of plan in hand for accounts under your purview and strategizing monthly digital marketing plans to meet brand objectives.
• Maintaining efficient client interactions, understanding briefs, campaign planning and management.
• Budget management for brands via AOPs or quarter-planning activities and identifying opportunities for integrated services.

Responsibilities

• Plan monthly digital marketing plans to meet brand objectives based on client briefs and brand priorities.
• Set timelines for projects and manage client expectations by keeping them informed on activities.
• Manage and track monthly, quarterly, and annual budgets for brands under purview.
• Oversee a group of team members to ensure timely delivery of day-to-day brand requirements.
• Provide training and guidance to the team when required.
• Analyze data, draw insights, and provide data-driven recommendations; use Google Analytics or marketing analytics platforms.
• Collaborate with cross-functional teams (creative, content, technical) to develop and execute campaigns.
• Identify opportunities to upsell digital marketing services and renew contracts.
• Stay updated with industry trends and best practices to drive client value.

Skills

Analytical mindset

Attention to detail

Team leadership

Google Analytics

Tools

Google Analytics

Job description

• 4 to 5 Years in a relevant field of work
• As a Brand Solutions Lead you will be required to have thorough knowledge of the plan in hand for accounts under your purview and you will be responsible for strategizing on monthly digital marketing plans to meet brand objectives basis the client brief, setting timelines for projects basis the brand priorities, and managing client expectations by keeping them informed on various activities.
• Maintaining efficient client interactions, understanding briefs, campaign planning and management, monthly evaluation, and discussing solutions to enhance the brand’s position.
• Managing and tracking monthly, quarterly, and annual budgets for your brands by virtue of AOPs or quarter-planning activities while identifying opportunities for integrated services for existing clients.
• Manage and oversee the work of a group of team members to ensure the timely delivery of day-to-day brand requirements
• Provide training support to the team as and when required and provide guidance
• Analyzing data, drawing insights, and making data-driven recommendations. Knowledge of tools like Google Analytics or other marketing analytics platforms
• Collaborate with cross-functional teams such as creative, content, and technical teams to develop and execute digital marketing campaigns. Ensure effective communication and coordination among team members.
• Upselling and Renewals: Identify opportunities to upsell additional digital marketing services to existing clients. Renew contracts and negotiate terms for continued collaboration.
• Industry Knowledge: Stay updated with the latest trends, tools, and best practices in digital marketing. Share knowledge and insights with clients and internal teams to drive continuous improvement.
• Planning and aiding in the implementation of integrated strategies on brands, by driving business value for the same.
• Identify opportunities within the teams to take up more business/ projects

Skills Required:

• Strong attention to detail, problem solving attitude and having an analytical mind