Brand Solutions Lead

Schbang; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Schbang in Mumbai is seeking a Brand Solutions Lead to drive strategic digital campaigns for several client accounts.

You will be responsible for planning monthly marketing plans, managing budgets, guiding a team, and coordinating across creative, content, and technical teams to deliver integrated strategies. Strong analytics and client communications are essential for success.

Opportunities to upsell services and renew contracts, while staying ahead of industry trends.

Qualifications

• 4 to 5 years of relevant work experience.
• Experience in strategizing monthly digital marketing plans.
• Ability to manage client expectations and budgets.

Responsibilities

• Plan and execute monthly digital marketing plans to meet brand objectives.
• Manage budgets for brands and assist in AOP/quarterly planning.
• Lead a team ensuring timely delivery of brand requirements.
• Provide training and guidance to team members.
• Analyze data and provide data-driven recommendations.
• Collaborate with creative, content, and technical teams for campaigns.
• Identify upsell opportunities and renewals with clients.
• Stay updated on digital marketing trends and best practices.

Skills

Brand strategy

Digital marketing

Analytics

Client management

Tools

Google Analytics

Excel

Job description

• 4 to 5 Years in a relevant field of work
• As a Brand Solutions Lead you will be required to have thorough knowledge of the plan in hand for accounts under your purview and you will be responsible for strategizing on monthly digital marketing plans to meet brand objectives basis the client brief, setting timelines for projects basis the brand priorities, and managing client expectations by keeping them informed on various activities.
• Maintaining efficient client interactions, understanding briefs, campaign planning and management, monthly evaluation, and discussing solutions to enhance the brand’s position.
• Managing and tracking monthly, quarterly, and annual budgets for your brands by virtue of AOPs or quarter-planning activities while identifying opportunities for integrated services for existing clients.
• Manage and oversee the work of a group of team members to ensure the timely delivery of day-to-day brand requirements
• Provide training support to the team as and when required and provide guidance
• Analyzing data, drawing insights, and making data-driven recommendations. Knowledge of tools like Google Analytics or other marketing analytics platforms
• Collaborate with cross-functional teams such as creative, content, and technical teams to develop and execute digital marketing campaigns. Ensure effective communication and coordination among team members.
• Upselling and Renewals: Identify opportunities to upsell additional digital marketing services to existing clients. Renew contracts and negotiate terms for continued collaboration.
• Industry Knowledge: Stay updated with the latest trends, tools, and best practices in digital marketing. Share knowledge and insights with clients and internal teams to drive continuous improvement.
• Planning and aiding in the implementation of integrated strategies on brands, by driving business value for the same.
• Identify opportunities within the teams to take up more business/ projects

Skills Required:

• Strong attention to detail, problem solving attitude and having an analytical mind